Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix‚ in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise assortment 3 2. Location 3 3. Price 4 4. Store design and Visual merchandising 4 5. Advertising and promotions 5 6. Customer service
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my organization is ZARA. Based in La Coruna‚ Spain‚ Zara is Inditex’s main brand‚ (Fashion Forward -The Economist‚ 2012). Founded in 1975 by Amancio Ortega Zara now has stores in 73 countries. With estimated annual revenue in excess of 7 billion Euro‚ Zara has over 1700 stores worldwide‚ (Wikipedia‚ 2013). Zara has been described by Louis Vuitton fashion director as “possibly the most innovative and devastating retailer in the world”‚ (Wikipedia‚ 2013). WHY ZARA? I have used 4 suggested
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Economic Book Value (EBV) Capital Calculation – Operating Approach | Fluid Milk | Cultured | Ice Cream | Industrial | International | Asset | | | | | | Operating Cash | 1045 | 174 | 364 | 1225 | 136 | Accounts Receivable | 12568 | 2095 | 4380 | 14737 | 1637 | Inventory | 30988 | 10587 | 52338 | 74198 | 5003 | Prepaid Expenses | 4932 | 1822 | 2718 | 6782 | 2642 | Income and other taxes receivable | 1267 | 0 | 1236 | 2244 | 647 | Total Current Asset | 50800 | 14678 |
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’In times of conflict ordinary people can behave in extraordinary ways’ Sometimes to achieve what we want‚ we may have to act or do in a certain way against ones values that can lead to conflict. People face conflict everyday of their lives. Conflict could involve an individual‚ groups‚ and the environment or be within oneself. People have different methods of dealing with conflict. To some extent people behave in extraordinary ways‚ and that is considered unacceptable in today’s society. In times
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An encounter with interpersonal conflict Conflict is something we all ex prince at one point or another in our life time. According to our author‚ “Conflict is a part of every interpersonal relationship‚...” (DeVito‚ 2008-2009‚ p.286). Since people have different views‚ conflict‚ a disagreement‚ is something we all must learn to deal with. The conflict I choose to write about involves a conflict I encountered with my ex-girlfriend a while ago. Me and my ex met through mutual friends we shared
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Module “Conflict Management” Facilitated by C-T. H. Bayer & B.T. Schernick Organized by FES YLDP Module on CONFLICT MANAGEMENT Table of Contents Training Approach .......................................................................................3 What is Conflict ?........................................................................................5 Five Basic Styles in Conflict Situations .................................................7 Different Behaviours in Conflict Handling
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of the conflict style categories noted. Step 2. Record who you were with; where; what was happening; what you wanted to happen; what did happen; and what you felt‚ thought‚ and did in the space provided . Step 3. Indicate the extent to which this example can be generalized—that is‚ the extent to which it typifies your behavior with respect to a particular person‚ a certain type of person‚ or a specific situation. Conflict Profile Worksheet Collaborate A time I collaborated in a conflict and arrived
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Contents Declaration: 1 Introduction 3 SCM tools and techniques 4 Advanced concepts and Future trends of SCM 6 Linking theoritical concepts and real life SCM 9 ZARA gaining competitive advantage using SCM 10 Managing global supply chain 12 Bibliography / References 12 Introduction The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular‚ we will focus on supply chain management the relation between suppliers and retailers
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Zara Case Study Main Problems of the Company: Although it seems that the highly centralized distribution system that Inditex uses when it comes to Zara’s operations proves to be profitable and sustainable‚ in the long run in may lead to an impasse in several different directions for the clothing manufacturer. Sustainability of the Global Expansion: Although the centralized decision making reduces the whiplash effect on the overall supply chain‚ this strategy is not entirely without its drawbacks
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Several stories have conflicts. Some stories may have numerous conflicts; however others stories may not have any conflicts at all. However‚ stories the stories with conflicts makes the story more interesting so the reader will be interested in reading the short story‚ film‚ or play. In these three stories‚ love and murder are an important factor. However‚ Love and murder are not the only two conflicts in these stories and plays. Abortion and Drinking are another type of conflicts.Several stories
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