C A S E 3: H O S P I T A L S U P P L Y‚ I N C Given Information: Hospital Supply‚ Inc.’s Normal Volume (in units per month) | 3‚000 | Regular Selling Price (per unit) | 4‚350 | Costs per Unit for Hydraulic Hoists | | | Unit Manufacturing Costs: | | | Variable Materials | 550 | | Variable Labor | 825 | | Variable Overhead | 420 | | Fixed Overhead | 660 | | Total Unit Manufacturing Costs | |
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Hospital Supply Inc.: A quantitative analysis I. Introduction: Hospital Supply‚Inc.‚produced hydraulic hoists that were used by hospitals to move bedridden patients. The costs of manufacturing and marketing hydraulic hoists at the company’s normal volume of 3‚000 units per month are shown in Exhibit 1. EXHIBIT 1: Cost per unit for hydraulic hoists Unit manufacturing costs: Variable materials $550 Variable labor 825 Variable overhead 420
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Question 1: i. Fixed Cost = ($660 + $770) x 3‚000 units = $4‚290‚000.00 Variable Cost = $550 + $825 + $420 + $275 = $2‚070 Total Variable Cost = $2‚070 x $3‚000 = $6‚210‚000.00 Unit Contribution Margin = Sales – Variable Cost = $4‚350 – $2‚070 = $2‚280 ii. Contribution Margin Ratio = Total Variable Cost Total Sales = $2‚280 x 3‚000 $4‚350 x 3‚000 = 0.524137 iii. Break even volume in units = Total Fixed Cost Unit Contribution Margin = $4
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| Costs per Unit for Hydraulic Hoists | | | | Unit Manufacturing Costs | | | | | | | | Variable Materials | | $550 | | | | | | Variable Labor | | | 825 | | | | | | Variable overhead | | 420 | | | | | | Fixed overhead | | | 660 | | | | | | Total unit manufacturing costs | | | $2‚455 | | | | | Unit Marketing Costs | | | | | | | | Variable | | | 275 | | | | | | Fixed | | | 770 | | | | |
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Automotive Hoist Executive Summary Introduction: With the advent of the Free Trade Agreement in 1989‚ the duties on hoists between the two countries were phased out over a 10-year period; by 1999 exports and imports of hoists were duty-free. Camar Automotive Hoist (CAH) manufactured surface automotive hoists‚ a product used by garages‚ service stations‚ and other repair shops to lift cars for servicing. In 1999‚ CAH had sold 1‚054 hoists and had sales of $9‚708‚000 about 60 percent of sale were to the
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Automotive Hoist (CAH) produces top quality automotive hoists. The company is currently faced with making a critical decision which may significantly effect its future operations and long term competitiveness. The president‚ Mark Camar has just received a proposal about the option to enter into the European market‚ prepared by the Camar marketing manager. Mark Camar must decide on a course of action that will maximize profits and keep risk to a minimum level. Issues: Camar’s current marketing strategy
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– Jolson Automotive Hoist Problem: How should Jolson Automotive increase its sales. Alternatives: 1. Do nothing. 2. Get U.S. Wholesalers to “push” the Jolson Lift and establish NY sales office. 3. Enter into a licensing option with French firm Bar Maisse. 4. Enter into a joint venture with Bar Maisse. 5. Directly invest in the German market without the help of Bar Maisse. Recommendation: Alt. 1 (Do nothing) --- REJECT: Mark Jolson wants to expand‚ he just doesn’t know where. Alt
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PROBLEM 2 III. OBJECTIVES 3 IV. SCENARIOS 3 Question 1 5 Question 2 7 Question 3 10 Question 4 12 Question 5 13 Question 6 14 Question 7 16 V. CONCLUSION 18 Bibliography 19 INTRODUCTION The case is about manufacturing company‚ Hospital Supply‚ Inc.‚ that produced hydraulic hoists for the local market. The hydraulic hoist is useful to the hospital for moving bedridden patients. Most of sales made to local hospitals. Significant to activity
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Case 16-1: Hospital Supply‚ Inc. Question 1: Total fixed costs (TFC) = fixed costs per unit times normal volume =($660 + $770)*3‚000 = $4‚290‚000. Contribution margin per unit = unit price minus unit variable costs = $4‚350 - $2‚070 = $2‚280. $4‚290‚000 Break - even volume = ------------------ = 1‚882 units $2‚280 Break - even sales =1‚882 units x $4‚350 = $8‚186‚700 Question 2: Effects on monthly shares‚ costs and income. [pic]
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..................................................................... 4 2.4 MARKET PLAYERS............................................................................................... 5 2.5 3 COST COMPETITIVENESS – THE KEY DRIVER.................................................... 3 INDIA IN MEDICAL TOURISM – SWOT ANALYSIS............................................... 6 LESSONS FROM INTERNA TIONAL SUCCESS STORIES............................ 7 3.1 THE CASE OF CUBA .......
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