PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA‚ EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising Introduction “Advertising‚ a form of commercial mass communication designed to promote the sale of a product or service‚ or a message on behalf of an institution‚ organization‚ or candidate for political office.” In a primitive form‚ advertising has been around almost
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How is music alongside poetry used in Twelfth Night Critics call Twelfth Night one of William Shakespeare’s most poetic and musical plays. Shakespeare writes poetic lines for the major characters‚ Viola‚ Orsino‚ and Olivia‚ and gives the Fool‚ and other minor characters‚ songs to sing throughout the play. The particularly romantic lines of the play make it seem as if the characters are professional poets themselves. Shakespeare also uses the music and poetry in Twelfth Night to foreshadow what
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Advertising Plan By Alexandria Phillips MKTG575 Table of Contents I. Executive Summary: * Company (Product/Service) Description * SWOT Analysis * Industry Analysis * Target Market Description * Market Segments * Market Characteristics * Marketing Mix * Competitive Analysis (Advertising strategies of competition) II. Advertising Objectives * Communication goals * Purchasing behavior *
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Viral Advertising So you think amalayer? This line has been viral for quite some time on the internet and easily spread on Filipino people. A controversial amateur video of an irate train commuter yelling at a lady guard over the passenger’s failure to follow security procedures has gone viral on social networking sites.Viral is something that becomes very popular by circulating quickly from person to person‚ especially through the internet. Common viral videos of silly people doing humorous content
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Colorful Othello :-an analysis of the color imageries used in the play “Othello” Imagery‚ in a literary text‚ occurs when an author uses an object that is not really there‚ in order to create a comparison between one that is‚ usually evoking a more meaningful visual experience for the reader or it may be defined as the use of more vivid figurative language to represent objects‚ actions‚ or ideas. And the color imagery is one of the prominent in them ‚it refers to the use of colors by the author
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An aqueduct was the Roman solution to providing water to their towns and cities. The Romans constructed aqueducts with stone blocks that came from the quarries nearby. Romans also used concrete‚ mortar‚ tiles‚ or bricks to build the aqueducts. The channels of the aqueduct were then lined with a mixture of crushed tile and amphorae‚ called opus signium. The opus signium helped to waterproof the aqueduct channels. Finally‚ the Romans would layer the surface with a mixture of limestone and crushed
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David Ogilvy Confessions of an Advertising Man Background ........................................................................................................................................................................ 2 I How to Manage an Advertising Agency........................................................................................................................ 3 II How to Get Clients ...................................................................................
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communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers‚ and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products. Gender advertising to depict stereotypes have been very commonly used. Especially in the case of women this has been all the more prevalent because women have been objectified
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Summaries Part 1: The Fall of Advertising. Advertising has always suffered from a lack of credibility. An advertisement is the opinion of a company whose motives and judgment are not the same as those of a consumer. Advertising tries to make up for its limitations by massive media expenditures. The emphasis has been on impact rather than on communications. Over the past few decades‚ three developments have seriously undermined the effectiveness of advertising in general. One is the increasing
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