“Managing Operations for Customer Satisfaction and Enhanced Profitability” Introduction The role of operations management is the production of goods and services and to ensure efficiency and effectiveness in the operation process‚ that means use as little resource as needed and meet the customer requirements. Moreover‚ it is converts inputs (in the forms of materials‚ labour and energy) into outputs (in the form of goods and services) and aims to increase the content of value-added activities in
Premium Airline Southwest Airlines Low-cost carrier
CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA. Presented to Blekinge Institute of Technology‚ Department of Management‚ Ronneby‚ Sweden‚ in fulfilment of the requirement for the Degree of Master of Business Administration (MBA). BY: DR. ENIOLA SAMUEL SUPERVISOR: TOM MICHEL © December 2006 ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades. In the past
Premium Mobile phone Customer service Service
Implications for Marketers Marketing strategies (Marketing mix elements – price‚ product‚ distribution‚ and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic‚ lifestyles‚ and trends in order to develop marketing programs that appeals to them‚ so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers should always
Premium Marketing
COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods‚ the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s expectations
Premium Customer satisfaction Marketing Brand
A market consists of all potential customers sharing a particular need or want that might be willing a able to engage in exchange to satisfy that need or want. The size of the market depends upon the number of persons who exhibit the need have resources that interest others and are willing to offer these resources in exchange for what they want. Marketing and marketing management: According to Philip Kotler marketing can be defined as “a social and managerial process
Premium Petroleum Marketing
Habits How are habits formed? How can they be changed? 11/9/2013 Psychology 103 Almost everyone (if not all people) have a habit; it could be a good habit or a bad one. One thing most do not know is how a habit is formed? Can they be changed? A habit is a recurrent‚ often unconscious pattern of behaviors that is acquired through frequent repetition‚ and tends to occur subconsciously. Habits emerge because the brain is constantly seeking ways to conserve energy. It looks for a cue that
Premium Psychology Nervous system Brain
BISCUIT A biscuit (pron.: /ˈbɪskɨt/) is a baked‚ commonly flour-based food product. The term is applied to two distinctly different products in North America and the Commonwealth Nations and Europe. * In the United States and Canada‚ it is a small‚ soft‚ leavened bread‚ somewhat similar to a scone‚ though generally softer and fluffier. Although yeast may be used as a leavening agent‚ it is often replaced or supplemented with baking powder or baking soda. A Southern regional variation on the
Premium Biscuit
Explain how animals in art can reflect cultural values. Throughout the centuries‚ animals have appeared in works of art. The animals are often linked to cultural values. Cultural values are what is accepted or believed to be right in a culture. Cultural values differ between places and times‚ for example the Old Stone Age cave paintings at Lascaux in France(15 000-10 000 BC)‚ give us an insight into the importance of the animals to the existence of the people at that time. While in Surprise‚ painted
Premium Stone Age Paleolithic
fulfill needs of their customers companies are putting efforts in implementation of customer relationship management concept. Different studies have shown that not all customers are desirable from profitable point of view. Therefore‚ many concepts have been developed for classifying desirable customers‚ among which is Customer Lifetime Value (CLV). Problem of applying CLV occurs in turbulent economic environments which suffer from high inflation rates and illiquidity among companies‚ especially in B2B
Premium Marketing
Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China Zhaohua Deng a‚∗ ‚ Yaobin Lu a ‚ Kwok Kee Wei b ‚ Jinlong Zhang a a b School of Management‚ Huazhong University of Science and Technology‚ 1037 Luoyu Road‚ Hongshan District‚ Wuhan‚ China Department of Information Systems‚ City University of Hong Kong‚ Kowloon‚ Hong Kong a r t i c l e i n f o Article history: Keywords: Mobile instant message Trust Perceived customer value Perceived service
Premium Mobile phone Mobile network operator Instant messaging