strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring new customers is considerably
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Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by which companies create value
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1.1Customer Satisfaction What is customer satisfaction? Customer satisfaction refers to how satisfied customers are with the products or services they receive from a particular agency. The level of satisfaction is determined not only by the quality and type of customer experience but also by the customer’s expectations. A customer may be defined as someone who: •Has a direct relationship with‚ or is directly affected by your agency and •Receives or relies on one or more of your agency’s services
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less than 15%. The appropriate employee turnover can be used to maintain the vigor and vitality of the hotel. But the high turnover rate will cause an adverse impact on the overall development due to a lack of support from a more stable workforce. The reason of this phenomenon lies in the low-loyalty of employees in the hospitality industry. 1.2 The Significance and Effects of the Loyalty of Employees in the Hospitality Industry The loyalty of employees plays a vital role in the development
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primarily ruled by two multinationals. While there are some regional players of repute‚ none have been able to expand their presence to the national level. Knowledge of the key attributes that drives the target customer will help these players to understand what makes the multinationals successful and how to design their product offerings so as to take compete with the established product of these multinationals. Searching for the point of Indian soft drink market‚ researcher first documented on Gold Spot
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experiential value on customer satisfaction with service encounters in luxury-hotel restaurants Cedric Hsi-Jui Wu a‚ Rong-Da Liang b‚* a b Department of Business Administration‚ National Dong-Hwa University‚ Hualien county‚ Taiwan Department of Marketing and Logistics Management‚ National Penghu University‚ Penghu County‚ Taiwan A R T I C L E I N F O A B S T R A C T Keywords: Experience marketing Service encounter factors Experiential value Consumer satisfaction Exactly how the restaurant
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How to assess the level of maturity of Risk Management in your company By Horst Simon All companies are practicing some level of risk management‚ either on a formal basis‚ with policies‚ processes and systems; or on an informal basis‚ without any risk management structure. Those who are not good at risk management or doing nothing about risk management will be exploited by those who are good at it‚ so it is time to do some “stock-taking” of your risk management capabilities. To start this
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CUSTOMER PROFILING OF HYUNDAI i20 AND MEASUREMENT OF SATISFACTION LEVEL JSV HYUNDAI Submitted by: Ishan Chandra BBA A7006409011 MARKETING Under guidance of: MR. AMIT KUMAR SRIVASTAVA Mrs. Rashmi Tripathi ASSISTANT SALES MANAGER SR. LECTURER ABS‚ Lucknow (SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME BACHELOR IN BUSINESS ADMINISTRATION (2010-11) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH
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Creating Customer Satisfaction And Profitable Value Chain With E-commerce In Rural India A case based approach Sanjeeve Verma1 ABSTRACT We live in a world increasingly propelled by technological change. The thrust lies in a quest to make our lives better‚ simpler and more productive through electronic commerce (or E-commerce). Agriculture in India has been identified as one of the great promises of e-commerce; the high level of fragmentation present in the supply chain‚ large volumes traded‚ and
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER SATISFACTION AND RETENTION IN PROPERTY AND CASUALTY INSURANCE BROOKE ELLEN LYTTLE Bachelor of Arts in Psychology and Criminal Justice Kent State University May‚ 2003 Submitted in partial fulfillment of requirements for the degree MASTER OF ARTS IN PSYCHOLOGY at the CLEVELAND STATE UNIVERSITY May‚ 2008 This thesis has been approved for the Department of Psychology and the College of Graduate Studies Thesis Chairperson‚ Steven
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