Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these countries represent
Premium Marketing Islam Halal
Can the U.S. Prevent Future Acts of Domestic Terrorism? A Research Study of Extremist Terrorism and the Role of the U.S. Intelligence Community Pete Dwyer 03/20/2012 Thesis / Research Paper GWU Security & Safety Leadership Abstract of Project While terrorism is not a new phenomenon to the human race‚ the past ten years have ushered in a previously unfamiliar rise in terrorism attacks on U.S. domestic soil. This problem has posed a significant challenge to U.S. national security which
Premium Terrorism Federal Bureau of Investigation Central Intelligence Agency
Research Topic 5: “I’ve got a small business with only 3 full-time staff. Marketing Planning’s no real practical use to me! Besides‚ I can’t afford the time and/or the money to do it” The writing of a marketing plan is extremely important step in the functioning of an effective and successful business. A marketing plan will give a snapshot of where the business currently stands‚ where the business hopes and wants to be and what needs to be done to achieve this. This is crucial if the business
Premium Small business Management Business
globalization benefit both developed and developing countries? Globalization is regarded as the process of shorten the distance‚ in many aspects‚ of our world. The benefit of globalization is said to be high efficiency and the growth of gross domestic product (GDP). Some sociologists believe that globalization benefits more at developed countries than developing countries. Due to the development of public transportation and mass media‚ the concept of world become smaller and smaller. We now can travel
Free Globalization Multinational corporation Corporation
Standardization versus Adaptation There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider‚ along with pros and cons of both marketing plans. While standardization is equated with brand consistency‚ lower advertising costs‚ and overall synergy‚ adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always
Premium Marketing Advertising
ESSAY: Analysis on Benefits on Developing Countries from Globalization Economically Module Code: Class: Tutor Name: Student ID Number: Date of Submission: Introduction Globalization is defined as the growing economic interdependence of countries worldwide developed by variances of crossborder transactions in goods and services and by the higher mobility of production such as a more rapid and widespread international diffusion of technology
Premium Economics International trade World Bank
SETTLEMENT OF OIL AND GAS DISPUTES: DOMESTIC AND INTERNATIONAL PERSPECTIVES PAPER DELIVERED BY: OLABISI O. SOYEBO‚ SAN‚ MCIArb. AT THE MINISTRY OF JUSTICE MAITAMA‚ ABUJA 29th NOVEMEBER‚ 2011. SETTLEMENT OF OIL AND GAS DISPUTES: DOMESTIC AND INTERNATIONAL PERSPECTIVES BEING A PAPER DELIVERED BY OLABISI O. SOYEBO. SAN. MCIArb.‚ AT THE MINISTRY OF JUSTICE MAITAMA ABUJA ON 29TH NOVEMEBER‚ 2011. INTRODUCTION Oil and gas are considered among the world’s most important resources
Premium Arbitration Petroleum Petroleum industry
INTERNATIONAL MARKETING | Moduel Code : MKT860 | Tutor : Sam Griffith | International Marketing Plan for Cappy Fruit Juice in Libya | Group : Roosevelt | Student: Emad Abdelgawad | Student ID : B00611422 | Contents 1. Cover Page | 1 | 2. Contents | 2 | 3. Executive Summary | 3 | 4. Introduction | 3 | 5. Results | | a. Actual Situation Analysis | 3 | 1. Internal Situation | 3 | Strategic market position | 3 | Internal Qualities
Premium Coca-Cola Marketing
disadvantages of standardized international marketing Advantages Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform/identical throughout its organization. Whereas for adaptation‚ a company would change their methods such as the price‚ promotion‚ packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve
Premium Marketing Standardization Customer service
article is discussed about the impact and benefit of globalisation on developing nations. The impact of globalisation for developing countries is many. Globalisation has intensified interdependence and competition between economies of the nations in the world market. This is reflected in regard to trading in goods and services and in kineticism of capital labour and employment environment. Globalisation also thrown up new challenges to developing countries like volatility in financial market‚ abuse
Premium Copyright Trademark Intellectual property