External factors that affect pricing decisions * External Factors - There are a number of influencing factors which are not controlled by the company but will impact pricing decisions. Understanding these factors requires the marketer conduct research to monitor what is happening in each market the company serves since the effect of these factors can vary by market. i) The nature of the market and demand ii) Elasticity of demand iii) Competitor’s cost‚ price and offers
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Demographic segmentation divides the market into groups based on demographic variables including age‚gender‚ family size and life cycle. The following four variables are examples of demographic factors used in market segmentation: 1. Age : Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted. Case Study : The lure of generation Y With a plethora of anti-ageing products flooding the market‚
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#663352 Topic: How Big Global Businesses Compare Writer Deadline: 6pm Number of sources: 4 Writing Style: APA Type of document: Essay Academic Level:Undergraduate Number of Pages: 4 (Double Spaced) Category: Business Language Style: English (U.S.) Order Instructions: Assignment 1: How Big Global Businesses Compare Due Week 4 and worth 200 points Select one (1) global industry‚ such as the automobile or cell phone industry. Next‚ use the Internet
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ANALYZING THE MARKETING ENVIROMENT: (Microenviroment + Macroenviroment) 1‚Preveiwing the Concept the actors and forces outside marketing that affect maketing management’s ability to build and maintain successful relationship with target customer Eg. Mc Donald chaning environment and adapting The Microenviroment includes the actors close to the company that affect to the company’s ability to serve its customers +) It consist of the company’s internal environment : departments and managements
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2/11/2013 Demographic Transition Demographic Transition Demographic Transition |3 • Demographic transition (DT) refers to the transition from high birth and death rates to low birth and death rates as a country develops from a pre-industrial to an industrialized economic system. • This is typically demonstrated through a demographic transition model. The theory is based on an interpretation of demographic history developed in 1919 by the American demographer Warren Thompson
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decades to transform into a modern industrial economy and also one of the top financial centres in the world. The competitive environment and hunger for a higher standard of living impose a high stress level on the average earning residents. This part of the assignment will now explore the demographic and lifestyle developments over the past decade in Singapore. Demographic and Lifestyle Developments Ageing population – The population of elderly residents aged 65 years and above increased 1.5% from
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“Making Sure That Marketing Decisions Match the Business Strategy” 1. Comment of this statement: “Strategies most often fail because they aren’t executed well. Things that are supposed to happen don’t happen.” A successful business strategy can help companies effectively execute and stay ahead of the competition. Maintaining strategic direction and relentlessly executing - rather than reacting to competitive conditions - is the most consistent route to success. Along with a successful strategy
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literacy as at the age of 15 and over the ability to read and write. The total population literacy rate is 97.7%‚ which is made up of 98.5% literate males and 96.9% literate females. Like in the United States of America‚ most individuals are taught how to read in write in the school
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How Does Climate Change Affect Plants? Historical climate change has had a profound effect on current biogeography‚ so we can expect our ongoing and rapid climate change‚ to have as great an effect. Climate change has important implications for nearly every aspect of life on Earth‚ and effects are already being felt. * Temperatureeffects–average‚ minimum or maximum can be important determinants of plant distribution For example the Palmae/Arecaceae are cold intolerant as their single meristem
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ESSAY – CAN MARKETING CHANGE BEHAVIOUR? INTRODUCTION Peter Drucker‚ management consultant‚ said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. Marketing is more often used to sell a product or a service but it can also be used to influence consumers’ behaviour. It is called social marketing. For Kotler and Andreasen (1991)‚ it “seeks to influence social behaviours not to benefit the marketer‚ but to benefit the
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