MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:- The advertisement features a brother and sister duo walking home from school‚when the little girl falls into a puddle of mud. Crying‚ she looks to her brother for help
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Exam‚ F65 April 2009 Exam F65: Financial Models in Excel Copenhagen Business School 1. April 2009 Open book exam‚ 4 hours Own computers allowed General information You must hand in your solution in Excel spreadsheet format. You must hand in 2 copies at floppy disks or CD-ROMs. Each of the exercises has been given an individual weight. These indicate to the student how much time should be used on each exercise. However‚ the final grade will not rely on these weights only‚ but might be
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Microsoft in 2005 As their 2005 fiscal year came to a close‚ Bill Gates and Steve Ballmer could reflect on the last year as well as the previous five years-with mixed emotions. Microsoft had slowed down after two decades of spectacular growth in revenues‚ profits‚ and stock price (see Exhibits 1‚ 2‚ and 3). Although Microsoft remained one of the most valuable and profitable companies in the world‚ its two core products‚ Windows and Office‚ had been experiencing anemic growth in revenues and profits
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DBM/381 DBMS – Access versus Excel Database management systems (DBMS) are a set of computer programs that allow businesses to place control of the creation‚ maintenance‚ and use of a database in the hands of database administrators. These software packages allow different user application programs access to the integrated collection of files called databases. Spreadsheet applications are programs that allow a person to create and manipulate spreadsheets on a computer. This paper will
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Shark Tank In the early 1970’s two young men stumbled upon what would one day‚ be one of the top companies within its market. Paul Allen and Bill Gates‚ founders of Microsoft Corp‚ had a vision that every household would own a personal computer‚ and they were going to be the ones to help make that possible through the development of computer software. Microsoft was first able to get a foot in the market when IBM approached them in June of 1980 about developing an operating system for their new
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computing real GDP which can be rewritten as: y = c + i + g +x – m In real terms‚ it could be said that real output (y) is equal to real aggregate expenditure (c + i + g + x – m). The right side of the equation depicts how to determine real GDP by the total income all people within a certain economy. This equation is written as: y = c + s + t If we combine both equations‚ we can rewrite the formula for savings (s) in the following two ways: s = i + (g – t) + (x – m) This shows that
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may be subjective or objective by using social theories. Microsoft stands aloft on a high pedestal today supported by strong pillars which include unique leadership‚ strategy‚ people and culture and these make the concern conspicuous and outstanding from the rest of the world. 2) Objective of the study: This study throws light on how Microsoft has grown to its present dimensions and is upcoming with astonishing velocity. Microsoft can be held as a trend setter in its method of organizing
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Starbucks Macro-Environmental Analysis Starbucks is very well positioned to take advantage of sustained income due to a variety of strategic macro-environmental variables affecting its performance. Starbucks stage is the entire world‚ therefore must take into consideration the local countries current technological‚ economic‚ cultural‚ and political/legal environment‚ but also the interplay between countries as well. Starbucks cannot simply adapt completely policies and marketing
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Jane Doe 2625 Edmonton Road. Fayetteville‚ar 22569 910.476.9046 jdoe@gmail.com Work Experience: * Community Support Technician Excel Personal Development Fayetteville‚ NC July 7‚ 2008 through March 28‚ 2009 Made visits to the homes of assigned youth assessing their environments. Took assigned youth out to certain environments away from the family to aid in the progression towards self-assessment and betterment of attitude. Kept notes on each client marking the progress as well
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