CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA. Presented to Blekinge Institute of Technology‚ Department of Management‚ Ronneby‚ Sweden‚ in fulfilment of the requirement for the Degree of Master of Business Administration (MBA). BY: DR. ENIOLA SAMUEL SUPERVISOR: TOM MICHEL © December 2006 ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades. In the past
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2015 www.hbr.org Industries follow distinctive change trajectories. Investments in innovation are more likely to pay off if you take those pathways into account. How Industries Change by Anita M. McGahan Reprint R0410E This document is authorized for use only in Strategic Management (Section-C&E) by Prof. Sushil Khanna‚ at Indian Institute of Management - Calcutta from January 2015 to March 2015. For exclusive use at Indian Institute of Management - Calcutta‚ 2015 Industries follow distinctive
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and their precious time they provided me to carry our survey based on the data provided by them I have given some suggestions that would be surely beneficial for the advertisement companies. (RASHID ALI) 3 ABSTRACT Milk production is important to India‚ as milk is one of the main sources of proteins and calcium for a largely vegetarian population. Dairying provides a livelihood for millions of Indian farmers and additional income for a large number of rural families as well as a means
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123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study is to
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Principles of Marketing‚ 14e (Kotler) Chapter 20 Sustainable Marketing: Social Responsibility and Ethics 1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Sustainable marketing B) Innovation C) Consumerism D) Environmentalism E) The strategic planning concept Answer: A Diff: 2 Page Ref: 582 AACSB: Ethical Understanding and Reasoning Abilities Skill: Concept
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aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive buying hence
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Why Customer Retention Is So Important Good customer retention is vital to any organization because a slight reduction (5%) in the customer defection rate has a disproportionately positive effect on profitability (depending on the cost of acquisition‚ ranging between 25 and 80 %!). Companies with high retention also grow faster. However‚ customers can only be retained if they are loyal and motivated to resist competition. When customers are merely satisfied with the service they receive they may
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Topic of Dissertation Scenario planning in airline industry. An Abstract The Airline industry is one of the forces of globalization processes in the world economy and it is hard to imagine todays life without business and tourist trips‚ as well as transportation of goods by planes in the short term. World trade‚ rapid growth of international investments and tourism has increased the significance of the airline industry for business and world economy on the whole. On the
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2000). How is consumer satisfaction related with their loyalty has been likely the most important issue in consumer behaviour for ensure a long-term success in a marketing strategy (Pappu et al 2006). The literature and researchers suggest that there is a strong relation between product satisfaction and brand loyalty‚ but always highlighting their relation as a unidirectional relationship. In other words‚ product or service satisfaction has a direct relationship with loyalty‚ but loyalty has not
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[pic] Keuka College Bachelor of Science in Management Syllabus Professor: Dr. 唐律 Dr. José A. Torres Fall Semester 2013-14 All curriculum material protected by U.S. copyright laws. Unauthorized sale or reproduction is strictly prohibited. Keuka College ( 2013 Keuka College HRM 208 Human Resource Management Professor: Dr. 唐律 Location: N/A Telephone: N/A E-Mail Address: drtanglv@gmail
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