Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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NTRODUCTION TO THE INDUSTRY The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits‚ many countries have started assigning due weightage to the tourism industry in their national development agenda. Tourism statistics: i. The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion
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Electrolyte Challenge Sport Drinks vs. Orange Juice By: Clem L. Vinegar Jr. Mr. Wells February 2‚ 2013 I. Project Question- The question I am trying to answer is which drink between water‚ Gatorade‚ propel‚ PowerAde‚ and a homemade drink. II. Hypothesis- My hypothesis is that orange juice will have more electrolytes than the other drinks because of the natural electrolytes it contains from oranges. I also think that Gatorade will be the most preferred drink
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Technology Modernization from 2G to 3G for Telecom Operator by Preliminary outline Introduction: Battling sluggish subscriber growth‚ declining ARPU (Average Revenue Per User) and stagnant revenues‚ operators have been increasingly looking to 3G for continued momentum to catalyze future growth across the entire telecom sector. Purpose: The main purpose of the report are :- - Bottleneck in existing technology : Learn how to maximize the ARPU that is currently dropping tremendously
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Pg 6 4. Company Objectives------------------------------------------------------------------Pg 6 5. Market Overview----------------------------------------------------------------------Pg 7 6. Market Size-----------------------------------------------------------------------------Pg 8-9 7. Market Potential-----------------------------------------------------------------------Pg 9 8. Market Structure-----------------------------------------------------------------------Pg 9-10 9. Trends----
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Daniel Ahn The Genius of Walt Whitman One of America’s greatest poets in history‚ Walt Whitman‚ wrote the masterpiece “When Lilacs Last in the Dooryard Bloom’d” which is a literary masterpiece that showcases sincere and genuine feeling through his facility of words. Whitman utilizes certain words to enhance his diction to create a somber yet hopeful tone and parallelism to create a more melodious elegy that has lasted through the centuries. Whitman uses his diction to create a dark melancholy
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TELECOM INDUSTRY INDIAN TELECOM INDUSTRY OVERVIEW 315 mn mobile subscribers by September 2010 39 mn fixed line subscribers by September 2010 Crossed 25% teledensity mark in March 2010 10.42 mn subscribers added in month of October 2010 There are 6-7 telcos operating in each of 23 license areas. Airtel‚ Reliance‚ Vodafone & BSNL‚ who are “the Big 4” have 74% market share Growth is expected to continue and even accelerate‚ reaching a projected 496 mn mobile subs by 2010. Fixed
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of the Demand for Oranges by Market Experiment Title: Elasticity of Demand with respect to Price. Protagonist: Here‚ We consider Florida Interior Oranges as the protagonist. The reasons are explained bellow. * When there is 1% increase in the price of Florida Indian river oranges‚ there is 1.56% growth in demand of the Florida Interior oranges. * When there is 1% increase in the price of Florida Interior oranges‚ there is 1.16% growth
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that marketers define what they do differently. According to the American Marketing Association (AMA) Board of Directors‚ Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Dr. Philip Kotler defines marketing as “the science and art of exploring‚ creating‚ and delivering value to satisfy the needs of a target market at a profit. Marketing identifies
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Zong‚ Stellar Starbucks Product Mix Starbucks is a good-known brand in the world that offering good coffee‚ but it has composite groups of products that makes available to customers. Starbucks only sold coffee beans at beginning of time. After that‚ they offer brewed coffee and espresso beverages‚ Frappuccino‚ and Latte. As the organization growing‚ they start to offer ice cream‚ bottled Frappuccino coffee‚ Tazo Tea‚ Ethos Water‚ and food. Now Starbucks also offer coffee makers‚ Starbucks cards
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