The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand ’s offer‚ and is often associated with the four P ’s: price‚ product‚ promotion‚ and place.[1] In service marketing‚ however‚ the four Ps are expanded to the seven P ’s [2] or eight P ’s to address the different nature of services. In the 1990 ’s‚ the concept of four C ’s was introduced as a more customer-driven replacement of four P ’s.[3] There are two
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project the analysis is being performed on four companies i.e. Cadilla‚ Cipla‚ Pfizer‚ and Lupin. These companies are selected as the broad representative of the pharmaceutical sector with cipla representing the large market share player‚ Cadilla as a smaller player‚ Lupin as a medium market share player and Pfizer India representing a multinational company. Accounting policies of Cipla have been examined in depth. Accounting policies of other players have been compared with Cipla. The ratio analysis
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P1: Promotional Mix: | Non-for-profit companyOxfam | Profit companyApple | Advertising: means to act or practice of offering goods or services to customers or potential customers through announcements in the media. (TV Ads‚ Newspapers‚ Magazines‚ Radio Stations‚ Billboards etc.). | Oxfam advertises mostly through the use of TV commercials but now it’s more of Newspapers‚ Radios and Billboards. This recent article I have found explains the message behind what Oxfam is trying to get across to
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“You men need to tuck away your penises and surrogate penises (guns)‚ because you will never get anywhere with them. Masculinity is a myth and a dead end.” - Stanley Kubrick Stanley Kubrick’s 1971 classic A Clockwork Orange is an interesting beast. The film has been vilified‚ banned‚ condemned on artistic grounds and yet it survives. The film’s hallucinatory visuals depicting a strange‚ narcissistic modernistic society‚ steeped in seventies art deco and harsh‚ contrasting lighting‚ paint a
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Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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Among one of the cities in Orange County and with a population of 625‚000‚ and located nearly 32 miles southeast of Los Angeles‚ the City of Orange government is formed under a council-manager; whereas every two years a mayor is elected and four city council members are nominated to a four-year term interchanging every two-years. Additionally‚ the city offers support to its citizens in the form of economic development programs and marketable and residential rehabilitation via agreements with the
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Marketing mix: Definition – The marketing mix consists of the 4 main aspects of marketing‚ these include: • Price – Value‚ low price • Place – Stores = Superstores‚ online‚ retail • Promotion – advertising‚ offers • Product – Limited range of essential products • Processes – Customer service‚ revenue protection • People – design‚ accounts • Physical – bags‚ logo on trolleys APPLE: |Aspect |What it consists of
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Ghassan Kanafani in: “ The Land of the Sad Orange” Ghassan Kanafani was born in Akka Palestine in 1936 and died‚ as a result of an Israeli bomb planted to his car on 8th July 1972. His Danish wife Annie‚ described the event saying: “…We used to go shopping together every Saturday morning‚ on that day he accompanied his niece Lamees. A few minutes after they left‚ I heard the sound of a huge explosion. I ran but only saw remanence of our exploded small car. Lamees was a few meters away from the spot
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The Protagonist in Clockwork Orange‚ Alex‚ exposes the flaws of his society and its significance by showings different aspects of dystopian societies and how they ultimately effected him. The flaws of a dystopian society tend to be endless‚ but in Clockwork Orange Anthony Burgess thoroughly examines three‚ which in result take way Alex’s life as well as many others other what? in these type of dystopian societies. Burgess shows how every human is given at birth inalienable rights that they by society
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1 Lecture 1 WHY NEW MARKETS MATTER Overview: • • • • • • What defines a new market How new markets create big industries How new markets build great companies Why ignoring new markets is perilous How new markets can become a source of corporate renewal What trends make new markets particularly critical today What Is a New Market? • • • For the purpose of this subject‚ our focus is on markets that have not existed previously. It is concerned with tapping latent demand to create new
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