October 3‚ 2012 Becoming A Successful Soccer Team Terry Sanford High School has always had a very successful soccer program. The school has been known as “the team to beat” in the conference for a very long time. To a fan or student of the school‚ it may seem as if it comes naturally and that the soccer team is built from natural talent. Although the squad is a very talented one‚ it requires a huge load of work and training to become the team that they are. The journey begins months in advance
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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The era of the Tang and Song Dynasties is considered the Golden Age of Post-classical China. During these times‚ trade‚ society‚ art‚ and literature all flourished. A revival of Confucian thought was promoted by the governments of both dynasties. There was a decline in the status of women over this time period as well. These political and social aspects of Chinese life have both changed and remained the constant as China progressed through the Tang and the Song dynasties. The rebuilding of and expansion
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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Motivation and Work -Investigation and Analysis of Motivation Factors at Work Maren Bassy Avdelning‚ Institution Division‚ Department Datum Date 2002-01-18 Ekonomiska Institutionen 581 83 LINKÖPING Språk Language Svenska/Swedish X Engelska/English Rapporttyp Report category Licentiatavhandling Examensarbete C-uppsats X D-uppsats Övrig rapport ____ ISBN ISRN Företagsekonomi 2002/9 Serietitel och serienummer Title of series‚ numbering ISSN URL för elektronisk version http://www.ep
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We often assume that successful students are smart‚ yet more they simply have discovered the keys for college success. Being college students is absolutely more challenged than being high school students. Therefore‚ they will need some bright keys to becoming a successful college student. Here are three essential keys to give college students’ success: study organization‚ learning skills‚ and extracurricular activities. One of the effective ways that lead students to success in college is getting
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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China (Shanghai) Pilot Free Trade Zone was launched on September 29‚ 2013. It is being used as China’s experiment field to test policies for economic and social reforms. The main characteristics of the free trade zone are its open market‚ freedom from the majority of the tariffs and its liberal investment policies. It was established as a solution to the slowdown in China’s economy and increasing concerns about the rising debt of the country. With the opening of this zone‚ Chinese private enterprises
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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