What are the Objectives of Marketing? Marketing Management is an amalgamation of all the functions and actions which are necessary to provide optimal customer service to ensure customer satisfaction and loyalty. Thus‚ the prime focus of marketing management is to achieve the objectives of the business which is to earn profits by ensuring that the customer’s prerogative of high quality product and superior customer service is met. The following are some of the objectives of Marketing. 1. Identify
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MANAGEMENT (WORK OF THE MANAGER) IS UNIVERSAL Managers‚ regardless of title‚ share several common elements. Management is the process of getting things done‚ effectively and efficiently‚ through and with other people. Process in the definition represents the primary activities managers perform. Effectiveness and efficiency deal with what we are doing and how we are doing it. Efficiency is doing the task right and to the relationship between inputs and outputs. Effectiveness is doing the right
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The critical need of managers in human service organization. Definition of manager. An individual who is in charge of a certain group of task‚ or a certain subset of company. A manager often has a staff of people who report to him or her. Managers may direct workers directly or they may direct several supervisors who direct the workers. The manager must be familiar with the work of all the groups he/she supervises‚ but does not need to be the best in any or all of the areas. It is more important
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Collaboration in Virtual Teams Did we get the message? Gaby Rasters 2004 Copyright: 2004 by Gaby Rasters Cover design by H.T.L Janssen ISBN: 90-9018652-2 Printing: Print Partners Ipskamp All rights are reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted‚ in any form or by any means electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise‚ without the prior permission of the author. Communication and Collaboration in Virtual Teams Did we get the
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Team Building Team building is a process that develops cooperation and teamwork within a work unit. To constitute an effective team‚ its members must share a common goal‚ have respect for each other‚ and be motivated to use the strengths of each member to achieve their objectives. Current corporate philosophy stresses that each member of a team plays an integral part in the success of the company. With understaffing‚ burnout‚ outsourcing‚ and other morale-defeating activities on the rise‚ many
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Objectives of the communication audit exercise What is Company communicating? Are these communications effective? These are the two main questions that have been stated from the start. A Communication Audit will answer these questions. A Communication Audit is a method of research that helps to determine the strengths and weaknesses of current internal and external communication. Our task was: • To understand the internal structure of chosen organization (nature of organization) • To
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things. For a manager‚ they are both fundamental preconditions. Being effective means that one is able to properly analyse the evolving environment and selecting the right things as the areas of strategic focus for the enterprise. On the other hand‚ being efficient requires a carefully carved cultural and operational framework which helps the manager to achieve a particular degree of success‚ given the level of resources applied to a particular objective. In any business‚ an efficient manager is one who
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Annual Objectives for Family Dollar: 11.1 Family Dollar is one of the few companies who have done very well in the market even though the economy has had its downfalls for the last five years. However as all the companies who want to stay profitable Family Dollar needs set annual objectives and create policies so they stay in business and maintain their profits. An annual objective is right only when it is Quantitative‚ Measurable‚ Realistic and Timed (David‚ page 134). Following the criteria
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rapidly changing technology‚ leaders and managers are faced with new challenges. Organizations must build new structures and master new skills in order to compete and survive. As work settings become more complex and involve increased numbers of interpersonal interactions‚ individual effort has less impact. In order to increase efficiency and effectiveness‚ a group effort is required. The creation of teams has become a key strategy in many organizations. Team building is used to improve the effectiveness
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How can Caribbean Managers enhance the motivation of their Employees At first we will look at what is motivation‚ Motivation is the process that accounts for an individual’s willingness to exert high levels of effort to reach organizational goals‚ conditioned by an effort’s ability to satisfy some individual need. What does motivation mean to me? One word “inspiration”‚ its providing with a reason to act a certain way. One’s desire to do or an interest a drive/ a driving force by which we the
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