Non-Traditional Marketing Bavarian Motor Work created its BMW Films campaign to be unconventional with its non-traditional marketing. BMW sought out to change its frame of reference‚ for its target market segment; to do this BMW did not rely on deception in its advertising execution. Throughout each of the BMW films the viewer knew that the plot revolved around a BMW vehicle and what the car could do for the actors. BMW has three market segments that create the 7 Series‚ the 5 Series and the
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is for the enjoyment of the viewers. The film added to the cinematic categories such romance and intrigue but at the same time took away from many historical aspects. Even though the movie is on the whole historically inaccurate there are a few historically accurate details. In Gladiator‚ the hugeness of the Coliseum is very well and accurately portrayed. The Coliseum is larger then Shea Stadium‚ and that greatness and grandeur is shown correctly in the film. Also‚ the movie correctly portrayed the
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Film and Music piracy by definition is the illegal copying of movies and music videos for personal or commercial use. This is a new epidemic that is effecting the film industry financially on a global level. What are the necessary steps that can be taken on behalf of the film and music industry that can stop this illegal practice from occurring? Once you walk down the city streets like Petaling Street‚ you can easily find vendors selling their bootleg DVD copies of new released movies for half price
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The film adaptation of the novel‚ Ordinary People‚ directed by Robert Redford has received massive amounts of critical acclaim since its release in 1980. It has been nominated for several Academy and Golden Globe Awards‚ among others‚ and won four of the Academy Awards‚ five of the Golden Globes‚ and numerous critic awards. The film’s achievement is due to the eloquent screenwriting by Alvin Sargent‚ powerful‚ emotion evoking drama from Judith Guest’s original story‚ and phenomenal acting by Timothy
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Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality‚ primarily for the purposes of instruction or maintaining a historical record.[1] A ’documentary film’ was originally shot on film stock—the only medium available—but now includes video and digital productions that can be either direct-to-video‚ made as a television program or released for screening in cinemas. "Documentary" has been described as a "filmmaking practice‚ a cinematic
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The director uses film techiques to tell the story ad create a respose in the audiece. These techiques are. Shots wide shot- a wide shot is a shot that shows the setting as well as the character. This kind of shot is used so the audience can understand the characters physical experience with the setting. normal shot- a normal shot usually shows the characters waist and up. This is a standard shot that helps to focus attention on the action. close up- a close up shot is a shot in which the camera
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Film Techniques Camera Composition Camera Shots Establishing shot or Extreme long shot This shot is taken from an extreme distance and usually shows landscapes‚ cityscapes‚ etc. Often used at the start of a movie. Showing the vast surrounding. Long shot This shot establishes the exact location of the scene by showing subjects in their surroundings. Full Shot Shows a character from head to toe. Point of full shot is to show/ bring attention to the body‚ body language‚ posture and costuming. Medium
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ABOUT THE FILM In 1997‚ Academy Award-winning actor Morgan Freeman offered to pay for the senior prom at Charleston High School in Mississippi under one condition: the prom had to be racially integrated. His offer was ignored. In 2008‚ Freeman offered again. This time the school board accepted‚ and history was made. Charleston High School had its first-ever integrated prom - in 2008. Until then‚ blacks and whites had had separate proms even though their classrooms have been integrated for decades
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Blaxploitation Blaxploitation began in the early part of the 20th century when films in Hollywood hit a new high. This exploitation of Black America began when films started to characterize Black’s as what “White America” saw them as. The stereotypes of these incompetent‚ unintelligent and hyper-sexualized people were depicted throughout the film industry. Black’s were given these roles in different films. The roles were anything from playing the role of a pimp‚ hoe or criminal. If they weren’t
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The film gave many powerful messages that anyone not just middle school teaches could learn from. The first is learn to be very observant‚ in the film the young lady Tracy showed many signs that things were wrong and that she was headed down the wrong path. Teachers spend more time with kids these days than their own parents do. The science teacher in the movie if he was observant would’ve notice things change about his student. If he had noticed the hints that Tracy were giving‚ he could’ve
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