2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the types
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SAMSUNGSAMSUNG-THE MAKING OF GLOBAL BRAND Presented By:SIMRANJEET (50802063) ROHIT CHANDRA(50802056) LMT SOM CONTENTS Background of the Samsung Mission statement (Aim & Goal) Objective Product Initiatives Advertising & Promotional Strategies SWOT Analysis SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION It was the third largest player in the Korean electronics market after LG and Daewoo In the 1980
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Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (A Case of Coffee Instant Product in Indonesia) Rizal Edy Halim Department of Management Faculty of Economics‚ University of Indonesia Abstract Brand that manages to bring a meaningful impression on consumers are more likely to win a special attention. Value-added brands are also more likely to win a distinctive spot in consumers’ minds. In addition‚ brand could affect consumers’ brand affection
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Rollo the Viking was a courageous leader and a brave conqueror. His techniques enabled him and the Norsemen of Ireland and Scotland to gain a secure position on Frankish soil. This enabled him to become the first leader of Normandy‚ France. Many of the historical details about Rollo are difficult to accurately establish because his birth occurred in the 9th century‚ which was over a thousand years ago. Rollo (which means “renowned wolf”) was born in the Kingdom Of More (Norway) as Gånge-Rolf. His
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Samsung Case Study 1. How was Samsung able to go from copycat brand to product leader? In 1993‚ Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek‚ bold‚ and beautiful product targeting high-end users. Also‚ Samsung abandoned low-end distributers
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ruthless individual as a “good leader”? Charlemagne was a ruthless person‚ but history will still remember him as a good leader. He united much of Europe under his rule‚ he improved many things like education‚ converted many people to Christianity‚ and he was a great military leader. It is because of these reasons that Charlemagne will be remembered by history as a good leader. One of Charlemagne’s reasons for being called a good leader is that he was a great military leader. Charlemagne conquered the
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JOHN QUELCH ANNA HARRINGTON Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting
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1. How was Samsung able to go from copycat brand to a product leader? When in 1993‚ Samsung’s CEO Lee decided to create a new type of management. he viewed this as a huge strategy for the company. The goal this new management had was to basically dethrone Sony and make Samsung the #1 company in selling electronics in the world. Samsung hired a group of innovative and young inventors to help come up with new ideas and products that would have success in the market‚ targeting high-end users. Samsung
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Table of Contents 1. Introduction 1 2. Analysis the market of Samsung Company 2 3. The Strategy of Samsung 4 4. The competition between Samsung and other companies 7 5. Conclusion 8 Reference 8 1. Introduction Nowadays‚ electronic products are loved by people‚ and have become the trend of the necessities of life and the pursuit of goods. In the face of fierce competition and huge market potential of electronic industry‚ the major foreign manufactures and domestic manufacturers both
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Nestle’ for the years 2009 and 2010 are acquired from its corporate website. M/S KPMG Taseer Hadi & Co. carried out the audit of Nestle’ for the above cited fiscal years. Table of Contents INTRODUCTION Nestle is the world’s leading nutrition‚ health and wellness company. "Good Food‚ Good Life" is the promise that has been committed worldwide by nestle as it is raising the standard of the people through producing best quality products available for consumers at the competitive market
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