TERM PAPER REPORT ON Comparative analysis of Supply chain process followed by HUL and P&G in India with main focus on “Distribution Channels” SUBMITTED BY: Nishant Kumar Gupta & Gaurav Kumar AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH PLAN OF ACTION 1. Introduction - Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late Jun2007 as HUL)‚ is India’s largest Fast Moving Consumer Goods company
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plaque to makebrushing effective. Before the entry of Plax‚ brands in the mouth wash market werepositioned around two major benefits that are fresh breath and killing germs‚ whereas Plaxwas positioned around a new benefit as a plaque fighter and claims Plax removes up tothree times more plaque than just brushing alone.In studying the current situation and preparing for a strategic plan‚ Gwen Hearst reviewedthe available information and surveys for the mouthwash market and Scope showed that75% of Canadian
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had left for him and his recruiting team members‚ who were all very tired after a serious of marathon-recruiting processes in the past two days. From my opinion‚ all the four candidates have a strong background for them to enter whatever well-known investment banking companies. Natalya Gldlewska‚ a Poland-born MBA student who can speak four foreign languages at Cornell‚ had impressed background in finance market and seemed very determined‚ ambitious‚ and ready to work hard. Martin Street
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Music History Review: Romantic The Norwegian composer Edvard Grieg penned in a letter that he wrote to his friend Gottfred Mattison-Hansen on July 30‚ 1867‚ his second violin sonata “in the euphoria of my honeymoon”.1 This sonata in G major was a labour of affection that the composer wrote in honour of the love of his life Nina Hagerup‚ who was his cousin‚ whom he married despite familial disapproval on both sides. The evident happiness is reflected in the demeanour and beauty of the work
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P&G Japan: SK-II Globalization Case SK-II is a high-end skin care product‚ which has proven to be a success in the highly selective and competitive Japanese cosmetics market. It fits in the Japanese environment nicely. For starters‚ the wealthy Japanese society gives P&G a large market to target. Also‚ the uniquely sophisticated habits of Japanese women means they are more likely to accept the more complicated procedure required by SK-II. SK II involves six to eight steps‚ which is more
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revenue from emerging economies. P&G‚ on the other hand‚ only generates 40% of its revenue abroad‚ despite being the world’s largest household product maker. P&G is famous for having a rich portfolio of well-recognized brands in the personal care‚ beauty‚ grooming‚ health and fabric segments. As Morningstar notes‚ some of its brands are essential for retailers to bring more traffic to their stores and therefore enjoy privileged product positioning. More than 20 of P&G’s brands generate $1 billion
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because almost every information request came via email. The product we were selling cost well over $1000‚ and that press release got us into three Fortune 500 companies and many other smaller ones. The best part is‚ it cost absolutely nothing. Had it been an advertisement‚ the same amount of space in that particular magazine would have cost six thousand dollars and it wouldn’t have worked nearly as well because it would have been an ad. When I left my post as a corporate employee‚ one magazine
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domestic demand for products. Besides location diversification‚ it also diversified its product base. We are going to discuss how the MNE entered the South Asia Pacific region on the basis of its consumer goods by taking into consideration the Porter’s Diamond of National Competitive Advantage. We will understand how the 4 attributes have favored or impeded the entry of P&G in the nations Japan‚ India and China. Theory Per the Porter’s theory‚ the nation’s international success in a particular
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References: Astrup‚ K.. (2010). Spotlight on THE STRATEGIC PLAN. International Journal of Government Auditing‚ 37(4)‚ 20-23. Retrieved March 20‚ 2011‚ from ABI/INFORM Complete. (Document ID: 2184292441). Crain‚ M.. (2010). A Competitive Analysis of Business Valuation Services. Journal of Accountancy‚ 210(5)‚ 36-40. Retrieved March 20‚ 2011‚ from ABI/INFORM Complete. (Document ID: 2185836801). Kovacevich‚ R. (n.d.). About Us . Retrieved Jan 18th‚ 2010‚ from Wells Fargo Bank: http://www.chamberorganizer.com/glendalechamber/mem_72962855
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CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s‚ people from R&D‚ consumer research‚ product supply‚ HR‚ and finance). Chaired by Lafley. INTRO: In this case
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