"How will a multinational corporation obtain a superior customer relationship in the chinese market" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 22 of 50 - About 500 Essays
  • Good Essays

    There are many techniques for building relationships with customers. One in particular would be to learn the names of your regular customers if you have any or thank them by using their last name if they use a credit card for purchases. By remembering their names it makes the customers feel appreciated and in turn their experience will be shared with their friends and relatives. Not only increasing your bottom line but‚ also keeping loyal customers coming to your store. This also secures your position

    Premium Supermarket Consultative selling Sales

    • 369 Words
    • 2 Pages
    Good Essays
  • Good Essays

    MULTINATIONAL MANAGEMENT

    • 4418 Words
    • 18 Pages

    MULTINATIONAL MANAGEMENT: MGMT 625 West Chester Off Site MBA SUMMER 2010 Instructor: Paul Bergé Office Hours: by appointment. E-mail address: bergep@xavier.edu; or pberge@gmail.com Phone: 871 6657‚ Fax: 672 9679 Required Text: Fred Luthans‚ Jonathan P. Doh. 2009. International Management: Culture‚ Strategy‚ and Behavior. Seventh Edition. Irwin McGraw-Hill Publishers. Cases and articles from the popular business press

    Premium Strategic management Management Globalization

    • 4418 Words
    • 18 Pages
    Good Essays
  • Better Essays

    activities of the customers (Ngai‚ 2005; Chen & Popovich‚ 2003; Mendoza‚ et al.‚ 2006 cited in Mosadegh & Behboudi‚ 2011). The processes and the technologies in the traditional CRM is designed to maintain relationships for potential repeat purchases. Customer management is based on the operational responses‚ which is from the sales‚ marketing and customer services sections. Data and information collected from the customers are processed in the CRM system to create better customer ’s strategy (Mosadegh

    Premium Customer relationship management Customer service

    • 992 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Multinational Companies

    • 1064 Words
    • 5 Pages

    1. Definition of multinational company which says that a company which serves more than one country at a time and small description about its background. 2. Main body contains:- * Description about how multinational corporations give employment and remove poverty. * Role of these companies in enhancing local economies. * Its impact on globalization. 3. Conclusion- about how multinational corporations are beneficial to the world. INTRODUCTION Multinational companies have brought

    Premium Multinational corporation Corporation Globalization

    • 1064 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Managing Customer Relationships QUESTIONS 6-1 Nonfinancial measures such as customer satisfaction and customer loyalty are important in managing relationships with customers‚ but an excessive focus on improving customer performance with only these metrics can lead to deteriorating financial performance. To balance the pressure to meet and exceed customer expectations‚ companies should also be measuring the cost to serve each customer and the profits earned‚ customer by customer. 6-2 Examples

    Premium Revenue Activity-based costing

    • 9836 Words
    • 40 Pages
    Better Essays
  • Best Essays

    1. Introduction This study elaborates on the process of research methodology which was designed for collecting the scientific data to justify the effects of Chinese social media on Chinese market. It designed by graphically describing of the hypotheses relations from the research question. The positivism of research was then mentioned. Next it provided particular processes of research design‚ sampling‚ data collection‚ scales and questionnaire design on justification of hypotheses. This study concluded

    Premium Scientific method Sampling

    • 2210 Words
    • 9 Pages
    Best Essays
  • Best Essays

    FÖ2009 Marketing and Purchasing in a Business Market The Importance in Managing Customer Relationship to Improve Competitive Advantage in B2B Market Author: Lin Yu Ju (h10yjlin@du.se) Teacher: Lena Bjerhamma Table  of  Contents   1.  Introduction   2.  Purpose   3.  Methodology   4.  Literature  Review   5.  Result   5.1  The  definition  of  Customer  Relationship  Management   2   2   3   3   3   3  

    Premium Customer relationship management Marketing Customer service

    • 1765 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for segmentation

    Premium Marketing Customer relationship management Customer service

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Relationship between Customer Loyalty and Satisfaction Introduction In the past decades‚ there was a controversial issue about the relationship between customer loyalty and satisfaction. Actually‚ it is still a heated debate nowadays. Some people said that customer satisfaction bring customer loyalty‚ while some people believed that customer loyalty affect customer satisfaction. Interestingly‚ very few executives and managers understand the critical difference. The purpose of this paper is

    Premium Customer service Customer relationship management Marketing

    • 2229 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    evolved over the years and the focus has shifted from the product to the customercustomer relationship management has become one of the most important models for a salesman to follow throughout the sales process. A meaningful relationship built on trust and ethical practices sets the ground for a win-win situation‚ long-term success‚ and most importantly added value to the customer experience. Building and maintaining relationships is part of almost everyone’s daily life. It is a task that requires

    Premium Sales Marketing Customer service

    • 656 Words
    • 3 Pages
    Good Essays
Page 1 19 20 21 22 23 24 25 26 50