Citibank: Launching the Credit Card in Asia Pacific INTRODUCTION Citibank is one of the major international banks and it is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. As of March 2010‚ Citigroup is the third largest bank holding company in the United States by total assets‚ after Bank of America and JPMorgan Chase. Citibank has retail banking operations in more
Premium Bank New York City Bank of America
In this paper I am going to discuss the banking industry and how it has had to adjust to the organizational change in the past 100 years. Banks have had to make changes based on the inventions and fast paced society always looking for a way to save. Citibank in particular has adapted very well to this type of society‚ which will be explained in the paper. Change 3 One industry that is ever changing is the banking industry. It is always trying to accommodate the
Premium Bank Change Automated teller machine
Citibank Frits Seegers : President of Citibank California Lisa Johnson : Area Manager James McGaran : Branch Manager of Los Angeles Area Branch. Lisa Johnson Los Angeles area Manager. Joined the company in 1978 in Chicago and moved to California in early 1988. Her area was the biggest in the division and included two regions that had previously been managed separately. Supported many managers and was well versed with the events in each branch. James mcgaran Working in the banking industry
Premium Balanced scorecard Strategic management Management
Citibank Performance Answers Answer 1: James has been given an overall rating of Above Par. Except the rating for Customer Satisfaction all other ratings for him are above Par. The sheet is attached as a supplement Answer 2 describes the substantiation of each of individual ratings. Answer 2: Financial – Above Par. Clearly James has driven growth‚ as indicated in 48% increase in contribution margin year over year. Given the size of the branch‚ ensuring a growth of 48% indicates significant
Premium Customer Consultative selling Customer service
is to provide corporate customers the most cost effective and secure solutions in technology innovations. Citibank wanted to empower local ‚regional and global customers and the business-to-business and business -to-consumer marketplace and provide solutions to help them take advantage of the efficiencies and opportunities created by e-commerce ‚therefore ‚ with technology investments ‚Citibank announced with the plan to overhaul IT operations included the consolidation of data centers ‚ better use
Premium Subprime mortgage crisis Subprime lending Globalization
Citibank eBusiness for Global Corp Banking Setting the stage : Referring to Citibank’s case‚ analyse: 1. 2. 3. Standard Value Chain (primary & secondary) Software applications responsible for step 1 Citibank’s 3-stage e-Business strategy Using Value Chain for a manufacturing company to show how Citi’s products and services assist each part of the manufacturing company’s value chain activity‚ both primary & secondary. Primary Activities Secondary/ Support Activities Goal
Premium Electronic commerce Application software Computer software
Citibank has been known world wide for being one of the largest commercial banks and one of the major international banks. Besides that‚ it is also a public company- FIRST NATIONAL CITY BANK OF NEW YORK as well as the third largest foreign bank in BRUNEI but it has only two branches set up in BRUNEI. For more information‚ Citigroup has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company currently employs approximately 260
Premium Bank Financial services Finance
every firm to perform a SWOT analysis in order to assess its current position in its industry. Citibank‚ like any other firm‚ has strengths‚ weakness‚ opportunities‚ and threats to consider in order to compose an effective plan for the future. Identifying the strengths of a company can give that company focus to know which areas it should continue to build on in order to pursue competitive advantages. Although Citibank has many strengths‚ its three major strengths are: diverse range of products‚ global
Premium
How does the Citibank budgeting process work? Is this a Participative process? Citibank applies two management processes to control its international branches: sovereign risk limits review and operating budget review. Its budgeting process is a bottom-up. Although it starts from the headquarters’ instructions which guide the timing‚ format and issues needed to be addressed‚ budgeting is not obliged to attain specific targets. The corporation’s long-term goals are shared. Some international branches
Premium Goal Management Budget
Case 6: CitiBank 1. On a social standpoint‚ CitiBank is faced with more of their customers expanding their businesses globally and becoming e-enabled. Hence‚ CitiBank had to adapt to this new social trend by shifting to e-space. For instance‚ sophisticated‚ corporate customers wanted to collect payments online and have access to more efficient Web-enabled financial processes. Politically‚ regulators who became more cautious about privacy issues and wanted banks to be able to quickly identify
Premium Financial services Bank