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Citibank eBusiness Corp Banking

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Citibank eBusiness Corp Banking
Citibank eBusiness for Global Corp Banking

Setting the stage :
Referring to Citibank’s case, analyse:
1.
2.
3.

Standard Value Chain (primary & secondary)
Software applications responsible for step 1
Citibank’s 3-stage e-Business strategy

Using Value Chain for a manufacturing company to show how Citi’s products and services assist each part of the manufacturing company’s value chain activity, both primary & secondary.

Primary Activities

Secondary/ Support Activities

Goal = Provide corporate customers the most cost-effective, cutting edge, reliable and secure solutions.
Firm Infrastructure: Consolidation of Data Center for optimized global use of voice & data networks,
Consolidate Vendor Network
HR Management & Administrative :
Product and Technology Development:
• Continuous improvement on On-line Banking experience
• Web-based business processes, Workflow automation
• Secure, Reliable solution – Signature Verification, Digital Imaging Solution
• Standardized application development process
Procurement: Smart procurement for Corporate-Smart-Card

Inbound
Logistics
- Corporate
Cards, paperbased, laborintensive

Operation

Outbound
Logistics

- Online business
- Transaction processing, Workflow
Automation
- Online info for all – Customers, partners - Smarter, error free process
- Improve Cycle time, -

Sales & Mkt
- Direct advertising, marketing research, and branding - CitiBusinessSMEs marketed

Most costeffective, cutting edge,
Servicing
reliable and
- Customer secure Statements,
Reports, Services solutions.
- Strong customer experience, smart processing

List of Software Applications delivering product\service as per Value-Chain:
Application Name

What does it do ?

CitiDirect Online Banking

Application Type
(ERP/ TPS/ SCM ..)

Critical Information managed
(Customer, sales, purchase ..)

TPS, ERP

Customer Info, Payment
Modes/Information, Investment
Options,
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