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Customer Relationship Management at Tesco

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Customer Relationship Management at Tesco
CUSTOMERS RELATIONSHIP MANAGEMET AT TESCO
A Must, Every Customer Wants to be satisfied

7/7/2011
Name:

Table of Contents

Chapter 1. Executive Summary ….….………………………….………………3

Chapter 2. Literature Review……………………………………………………4

Chapter 3. Limitations to Research……………………………………………..6

Chapter 4. Research Methodology……….……………………….….…..……..7

Chapter 5. Research Findings and Results ……………...……..…………………9

Chapter 6. Evaluation…………………………………………………………...10

References …………………………………………………………………………………………..11

List of Tables 1. Customer Feedback ………………….………………………………….……………..…9

Chapter 1. Executive Summary

These days customer satisfaction is becoming too important part of industry. It also help to generate revenue & loyal customers. Customer Relationships Management deals with issues related to customers like addressing their queries. Basically it’s the management of interaction between the business & the customer. With help of above mentioned points we can understand the importance of CRM. Please see below:

• Loyal customers are too important for the company

• Proper implementation of CRM will increase the faith of customer in the business

• Helpful in generating more revenue

• Attracts new future clients

In the following chapters we will discuss CRM importance & how important it is to explore this area of new studies. For this we are going to consider TESCO CRM.

Some of the areas of its application are as follows:

• Act as interface between customer & organization

• Help to automated all related processes

• If done properly can act as a great marketing tool

• Helps to establish loyal customers

• Can result in profit making part from customer process automation

• Really helpful in managing after sales services

Chapter 2. Literature Review

CRM will be the key industry in coming times. Every company wants loyal customers. Tesco really has a vision to understand


References: Robert, K., 2009. Research Design & Methods. 4th ed. California: Sage Publications. John, W., 2005. Research Methods. 2nd ed. California: Sage Publications. Don, P.,1996. The One to One Future. 2nd ed. London: Doubleday Publishing. Brayan, B., 2002. Essentials of CRM. 1st ed. New York: Wiley Publication.
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