Customer Relation Ship Management Crm
Customer Relations Management
Done by Abdul-Aziz al sultan
DR: Issam magrabi
MIS 500
Phone Number :00965 – 99229696
E-Mail: gust1102102012@gust.edu.kw
Student Id :1102102012
Abstract
In the recent years, the developed institutions and corporations with the biggest economic stability are focusing in customers relations management CRM but not all of them succeeded .there are challenges faces it , if we use it not in the proper way . also in special cases implementing CRM will not be the right choice . The propose of this report is define the foundation of CRM , investing in people not technology , the emerging practice , process and discipline . Also answering the question is CRM a successful factor in electronic commerce ECCRM ? . Research methodology is qualitative by reading more about the subject in journals and authorized wed sites. I recommend senior managers to spend more in CRM by knowing the customers needs and adopt the business model to reach effectiveness and customer satisfactions . in the other hand never depend on technology only , manager should invest in people so they can handle the CRM process also avoid ECCRM if they don’t have the knowledge about implementing the electronic commerce in the right business strategy .
Table of Contents Customer Relations Management 1 Abstract 2 Introduction 4 Corporate renaissance 5 Marketing dreams throw CRM and how to apply it 5 Customer loyalty 5 The booming CRM software market and effective CRM process 6 Focusing in people rather than technology 6 What’s CRM and does it linked to functional information system and the challenges facing them ? 7 CRM linked to marketing 7 CRM linked to sales 8 CRM linked to supply chain functions 8 CRM process framework 9 CRM implementation issues and the challenge of it 9 Is CRM relationship management a success factor in electronic commerce ? 10 Hypothesis 1 10 Hypothesis 2 10 Conclusion 11
Done by Abdul-Aziz al sultan
DR: Issam magrabi
MIS 500
Phone Number :00965 – 99229696
E-Mail: gust1102102012@gust.edu.kw
Student Id :1102102012
Abstract
In the recent years, the developed institutions and corporations with the biggest economic stability are focusing in customers relations management CRM but not all of them succeeded .there are challenges faces it , if we use it not in the proper way . also in special cases implementing CRM will not be the right choice . The propose of this report is define the foundation of CRM , investing in people not technology , the emerging practice , process and discipline . Also answering the question is CRM a successful factor in electronic commerce ECCRM ? . Research methodology is qualitative by reading more about the subject in journals and authorized wed sites. I recommend senior managers to spend more in CRM by knowing the customers needs and adopt the business model to reach effectiveness and customer satisfactions . in the other hand never depend on technology only , manager should invest in people so they can handle the CRM process also avoid ECCRM if they don’t have the knowledge about implementing the electronic commerce in the right business strategy .
Table of Contents Customer Relations Management 1 Abstract 2 Introduction 4 Corporate renaissance 5 Marketing dreams throw CRM and how to apply it 5 Customer loyalty 5 The booming CRM software market and effective CRM process 6 Focusing in people rather than technology 6 What’s CRM and does it linked to functional information system and the challenges facing them ? 7 CRM linked to marketing 7 CRM linked to sales 8 CRM linked to supply chain functions 8 CRM process framework 9 CRM implementation issues and the challenge of it 9 Is CRM relationship management a success factor in electronic commerce ? 10 Hypothesis 1 10 Hypothesis 2 10 Conclusion 11