CHAPTER 0NE: ANSWER QUESTION ONE: The definition of marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Furthermore‚ it is more than just “telling and selling” because the marketing now is in the sense of satisfying customer needs. This means if the marketer understands consumer needs and develops the products that provide superior customer value‚ prices‚ distributes and promotes them
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Chapter 2 Identifying Key Terms 1. Other terms for the market economic system are capitalism and invisible hand. 2. Many American believe that their economic system accounts for the high______ in the United States 3. The concept of _____ allows people to buy and own land‚ a home or their own business. 4. The____ can make profits or incur great losses. 5. A person may keep the___ they earn from selling. 6. Most people live in countries that have a ____. 7. Adam Smith said the economy is directed
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Chapter 2: The Financial System Financial system Matching those who have savings with those who want to borrow With or without the use of financial intermediaries The securities‚ intermediaries‚ and markets that exist to match savers and borrowers Essential part of a well- functioning economy The Financial System Financial Securities Financial security A contract in which a borrower Who seeks to obtain money from someone Promises to compensate the
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Chapter Submission Assignment 2 1. Do you agree that the Bible is a divine-human book? Why or why not? Yes‚ I agree that the Bible is a divine-human book. Obviously humans wrote the different “books” of the Bible. And in their respected books they claim that this holy book is by the inspiration of the Holy Spirit of God. Thus you have a divine-human book‚ though it’s the divine that gives it true value and importance. 2. What is textual criticism? How is it possible to have a high view of
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CHAPTER 2 - REVIEW I. Choose ONE correct answer 1. Government imposes tax on producer. This will lead to: a. a right shift in supply curve b. a left shift in supply curve c. a movement in supply curve d. a movement in demand curve 2. Assume that A’s supply is constant‚ A and B are substitute goods. The decrease in B’s price will lead to: a. a rightward shift in A’s demand curve b. a rightward shift in B’s demand curve c. a leftward shift in B’s demand curve d. None 3. The Engel
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CHAPTER 2 Research Methodology This chapter includes research method‚ setting of the study‚ subject of the study‚ source of data‚ procedure of the study‚ project design‚ hardware and software requirements and statistical treatment. Research Method The researchers used the descriptive method together with the developmental research to come up with desired system. Descriptive research is concerned with the description of data and characteristics about a population. The goal is the acquisition
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Chapter 2: The Role of Ethics in Decision Making I. Contemporary Business Ethics 1. Ethics and Society a. Public Education and Family Structure b. Economic Interdependence c. News Media and the Internet II. The Nature of Ethics 1. Ethics and Morality a. Morality- the collection of values that guides our behavior. b. Ethics- a systematic statement of right and wrong together with a philosophical system that both justifies and necessitates rules of conduct. c. The Good- the end result of
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Howard Cater made one of the most significant discoveries about Ancient Society‚ the Egyptian tomb of King Tutankhamen. The contents in the tomb such as the inner most gold coffin‚ the alabaster canopic chest‚ the painted wooden chest‚ and the gold throne had revealed about the burial customs‚ religions and beliefs‚ and how advanced they were at the time of Tutankhamun’s death. The tomb of King Tutankhamun was discovered by Howard Cater in 1922. It was the summer in 1922‚ Lord Carnarvon was disappointed
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Chapter 2 Progress Questions: 1. Explain the term business ethics. The application of ethical standards to business behavior. 2. Explain the difference between a descriptive and prescriptive approach to business ethics. The descriptive you are merely observing what is going on; where as with prescriptive‚ you are giving advice on what should be happening. 3. Identify six stakeholders of an organization. Stockholders‚ Employees‚ Customers‚ Suppliers‚ Retailers‚ Federal Government 4. Give
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Howard University’s homecoming this year deserves an overall grade of “F.” Howard students tend to hype up this annual event‚ but the school did not deliver. Because of the exorbitant cost of tickets‚ lack of security‚ and lack of organization‚ Howard University homecoming 2012 let down many eager students and alumni. If Howard hopes to reignite a sense of school pride and alumni participation‚ the homecoming committee needs to do better. The outrageous cost of event tickets may very well be the
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