move will be very beneficial for FMCG industries in India as it will increase the retail market. The industry is moderately attractive with low barriers to imitation. But the incumbent firms are having a competitive advantage with high learning curves and brand value. Intensity of rivalry is very high with firms spending huge amounts in advertisements. With the presence of substitute goods in the market the consumer has no hesitation to switch among variety of products which gives them high
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Example 14.3: Yield to Maturity Suppose an 8% coupon‚ 30year bond is selling at 1‚276.76 what average rate of return would be earned by an investor purchasing the bond at this price? We find the interest rate at which the present value of the remaining 60 semiannual payments equal the bond price. This is the rate consistent with the observed price of the bond. Therefore‚ we solve for r in the following equation: [pic] 1‚276.76 = [pic] $40 + $1000
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accepted Marketing Myth is that the rural consumers will only buy really cheap mass market brands. But the stark reality is that though brands like Nirma lead‚ but penetration of premium products has also been observed even to the lowest SEC. The percentages may be very small‚ but given the large universe‚ the actual figures may be significant Thus when we are aware of the fact that brands like Nirma rule the rural market‚ it would be interesting to study and analyse their basic marketing inputs -----the
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has on a customer. A brand creates value and influences consumers buying habits. To create brand equity the brand must focus on a specific audience in order to directly connect the product to the consumer. DEFINING THE TARGET MARKET AUDIENCE “Defining the market
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RUNNING HEAD: SEGMENTATION Segmentation and Target Market Leanne Gatin MKT/571 Marketing September 15‚ 2014 Isaac Owolabi Introduction The goal this week was to write about the segmentation of the industry of choice‚ as well as the target market of that industry. The industry of choice is Walt Disney Company. There are two major segmentations of the company. Those are the entertainment industry which is radio‚ movies‚ videos‚ and music CD’s‚ and consumer products which includes‚ clothing
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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HINDUSTAN UNILEVER LIMITED (HUL) LEADING CONSUMER GOODS COMPANY FULFILS BUSINESS OPTIMISATION GOALS WITH SAP QUICK FACTS “With SAP NetWeaver PI‚ we have finally streamlined‚ advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar‚ IT Group Manager‚ Hindustan Unilever Limited Summary Name: Hindustan Unilever Limited Location: Mumbai‚ Maharashtra‚ India Industry: Consumer Products Employees: 15‚000
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growing Indian cosmetics market offers promising prospects for international brands. The growth rate in the cosmetics market reflects an increasing demand for beauty care products in India. Perfumes and fragrances‚ skin care‚ and hair care products are some of the major segments with promising prospects for U.S. companies. Penetration of most cosmetic and toiletries is very low in India. Current consumption of many products is well below that of many countries in Asia. The low market penetration of many
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Strategic positioning Strategic positioning is the positioning of an organization (unit) in the future‚ while taking into account the volatile environment‚ plus the systematic recognition of that positioning. The strategic positioning of an organization includes the planning of the desired future position of the organization. On the basis of present and foreseeable progress‚ and the making of plans to realize that positioning. The strategic positioning method is devised from the business world
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Part 2 Market Segmentation Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion‚ ethnics‚ generation‚ and nationality It is the most popular segmentation method‚ because consumer needs‚ wants‚ and usage often vary closely with demographic variables‚ and they are easier to measure than other types of variables. Market Segmentation Segmenting
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