Strategic Positioning
Strategic positioning
Strategic positioning is the positioning of an organization (unit) in the future, while taking into account the volatile environment, plus the systematic recognition of that positioning.
The strategic positioning of an organization includes the planning of the desired future position of the organization. On the basis of present and foreseeable progress, and the making of plans to realize that positioning.
The strategic positioning method is devised from the business world. The method is targeted at ensuring the functioning of the organization. The strategy determines the contents and the character of the organization 's activities.
Terms, such as legitimacy, survival, market positioning, relationship with environment and choice for a certain work area, come up in this context.
Subjects, which have been developed reasonably well in literature on strategic management, include information gathering techniques, examination techniques and planning schemes. There are no such methods have been devised for exploring the future:
Various questions must be asked with strategic positioning: * How does the future look like? * How could the organization be roughly positioned in the future? * How are things in the organization at present? * How can opportunities be grabbed and how can threats be met? * How can this be put into practice in a logical way?
Strategic positioning includes the following steps: * The future * Information collection * Analysis * Choice of strategy * Implementation
1. The future
Future plans are based on the past and present. The waves of the future are always interpreted on the basis of the wavelets which are foreseeable in the present.
Trend research according to Naisbitt (shifts in the basically closed news circuit) is based on small shifts which define future developments. If we can control today 's trends, we may perhaps use them into the future.
It is important
Strategic positioning is the positioning of an organization (unit) in the future, while taking into account the volatile environment, plus the systematic recognition of that positioning.
The strategic positioning of an organization includes the planning of the desired future position of the organization. On the basis of present and foreseeable progress, and the making of plans to realize that positioning.
The strategic positioning method is devised from the business world. The method is targeted at ensuring the functioning of the organization. The strategy determines the contents and the character of the organization 's activities.
Terms, such as legitimacy, survival, market positioning, relationship with environment and choice for a certain work area, come up in this context.
Subjects, which have been developed reasonably well in literature on strategic management, include information gathering techniques, examination techniques and planning schemes. There are no such methods have been devised for exploring the future:
Various questions must be asked with strategic positioning: * How does the future look like? * How could the organization be roughly positioned in the future? * How are things in the organization at present? * How can opportunities be grabbed and how can threats be met? * How can this be put into practice in a logical way?
Strategic positioning includes the following steps: * The future * Information collection * Analysis * Choice of strategy * Implementation
1. The future
Future plans are based on the past and present. The waves of the future are always interpreted on the basis of the wavelets which are foreseeable in the present.
Trend research according to Naisbitt (shifts in the basically closed news circuit) is based on small shifts which define future developments. If we can control today 's trends, we may perhaps use them into the future.
It is important
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