Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling
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Chapter 11 – Channel Institutions: Wholesaling Definition of Wholesaler * The wholesaler‚ or the wholesale trader‚ is a trader‚ who purchases goods in large quantities from manufacturers and resells to retailers in small quantities. Functions of Wholesaler A summary of the functions of wholesaler is given below. * Sales and promotion of chosen company products * Buying the assortment of goods to be handled * Breaking bulk to suit customer requirements * Storage and protection
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India Vs Bharat Ashish Tripathi wrote about his experiences while volunteering in rural Uttar Pradesh‚ asking why the growing economic development in India is so different from the grim realities of Bharat "Sone Ki Chidiya Ki udan" is the main heading of today’s Dainik Bhaskar. The article puts the question- who says India is no more a golden bird? It further points that it is clearly evident from the economic boom‚ that India has become the golden bird again. The sensex is going higher and higher
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Competition : As there was no one in the league Raj was happy to take the market lead alone. But now ITC and HUL entered the market with different strategies and lower price . Marketing Analysis – Porters Five Forces 1.The threat of the entry of new competitors (High) As the market study show that Indian segment lacks with the preservative products ‚ companies like HUL and ITC introduced
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SWOT analysis is a basic‚ straightforward model that provides directionand serves as a basis for the development of marketing plans. Itaccomplishes this by assessing an organizations strengths (what anorganization can do) and weaknesses (what an organization cannot do) inaddition to opportunities (potential favorable conditions for an organization)and threats (potential unfavorable conditions for an organization). SWOTanalysis is an important step in planning and its value is oftenunderestimated
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[pic] [pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector
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decrease in the price of the drug so the chemist who wanted to avoid incurring losses by having to sell the drugs at cheaper rates in case the purchased be before april 2005‚ were not sol by that date. Resorted to purchasing very low qty of drugs from stockist. Consumer durable-suffered sluggish growth despite of having incr promotional activity thro discount sale etc..and heavy advertisimng to attract customer but this activity doesn’t improved their sales. Same with the consumer durable product. Cement
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inequality and redistribution by offering solutions such as‚ raising the minimum wage‚ a child benefit program to decrease child poverty in the United States‚ and regulation on inheritance. A
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Unexpected Inflation and Redistribution of Wealth in Canada Césaire A. Meh‚ Canadian Economic Analysis‚ and Yaz Terajima‚ Financial Stability One of the most important arguments in favour of price stability is that unexpected inflation generates changes in the distribution of income and wealth among different economic agents. These redistributions occur because many loans in the economy are specified in fixed-dollar terms. Unexpected inflation redistributes wealth from creditors to debtors by reducing
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com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and with the help of this commercial which had become very famous http://www.youtube.com/watch?v=msczklmNj6E ] B) Flank Attack: Attacking a weak position in the opponent’s force is flank attack. Challenger identifies the weak areas in the offering as well as marketing territories of the opponent and attacks those areas. Examples: * Nirma Vs HUL * Canon Vs Xerox [In
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