fly thick and fast. These include some potentially embarrassing posers. How does P&G feel‚ one student wants to know‚ about its campaigns being ambushed by its archrival HUL? Few people have forgotten the teaser campaign about a mystery shampoo last year (that was revealed to be P&G’s Pantene) being hijacked by Dove from the HUL stable. Pritchard opts to take the high road on this one: “We can’t prevent any competitor from ambush (surprise attack). But if you focus on the consumer‚ what your brand
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JUN 11 Marketing Strategy Of Dabur India Ltd MARKETING STRATERY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis‚ strategy development‚ and implementation activities in: “Developing a vision about the market(s) of interest to the organization‚ selecting market target strategies‚ setting objectives‚
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Actual date(s) of taking the topic 1 Introduction 2 Lecture 2 Designing Channel Systems 2 Lecture 3 Case Study Discussion 2 Case Discussion 4 Retailing & Wholesaling 2 Lecture 5 Case Study 2 Case Study Presentation 6 Selection of Stockist /Dealer and Distributor / C & FA 2 Lecture 7 Case Study 2 Case Study presentation 8 Training and Motivation of Channel Members 2 Lecture 9 Case Study 2 Case Study presentation 10 Evaluation of Channel Members 2 Lecture 11 Case Study
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therefore‚ Zippo may stand to lose market share as retailers may be able to obtain cheaper bikes. The sales of Zippo bikes have been decreasing over the last few years‚ and also with the need to constantly increase the level of discount to keep stockist each year has strongly affected the profit margin of Zippo. Opportunities According to a research by Mintel‚ the bicycle market in the UK is currently worth £650million‚ and its forecast is that it is able to increase on a best case value up
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treated with equal respect and dignity. Formal Equality is based around treating individuals with equal dignity‚ in the words of Immanuel Kant individuals should not be treated as a ‘means to an end‚ not ends in themselves’. Clearly the sweeping redistribution of income would use individuals for a wider aim of providing an equal start in life for all and hence undermine the Kantian Dictate that underpins Formal Equality. Similarly‚ Negative Liberty is a not a distributive ideal as it believes in a minimal
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--------------- /*==================================================================== * Copyright (c) 1998-2011 The OpenSSL Project. All rights reserved. * * Redistribution and use in source and binary forms‚ with or without * modification‚ are permitted provided that the following conditions * are met: * * 1. Redistributions of source code must
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========= * Copyright (c) 1998-2005 The OpenSSL Project. All rights reserved. * * Redistribution and use in source and binary forms‚ with or without * modification‚ are permitted provided that the following conditions * are met: * * 1. Redistributions of source code must retain the above copyright * notice‚ this list of conditions and the following disclaimer. * * 2. Redistributions in binary form must reproduce the above copyright * notice‚ this list of conditions and
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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have barely enough to keep themselves alive. It is the responsibility of the state‚ according to these welfare economists‚ to maximize net happiness by distributing wealth from the richest individuals to the poorest. Some have argued that these redistributions should be in the form of taxation‚ while others of more revolutionary persuasion advocate the appropriation of others’ holdings by force. Regardless of how it is attempted‚
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Budgeting is done because companies need to make Acceptance/rejection decisions for buying fixed assets etc. Features of fixed assets : Investments upfront and returns take a long time. Risk is long term Expenses are indivisible and lumpy Ex. If HUL wants to put up a synthetic detergent plant of 50 cr. Rs. -> by spending 25 Cr. Rs.‚ the plant wont be operational at half the capacityS The Capex decisions are irreversible Projected P&L : Less Sales Raw Materials Utilities Employee Cost
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