Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Decision phases in supply chain Successful supply chain management requires much decision to the flow of information‚ product and funds. Each decision should be made to rise to supply chain surplus. These decision fall in to 3 phases depending on the frequency of the each decision and time frame during which a decision phase has an impact. As a result‚ each category of decision must consider uncertainty over the decision horizon. * Supply chain strategy or decision During this phase‚ given
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end of the diamond represented direct distribution in the rural markets. Based on business potential and accessibility following approaches were made for capturing the rural markets – Direct Coverage‚ Indirect Coverage‚ Streamline‚ Shakti project. HUL
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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years of market-presence it failed to make its mark. Important data: -ISPL’s price: 1.5 to 1.8 times that of Wiltech’s price or 2.3 to 2.7 times the price of Malhotras’s - Lipton’s commission: 5% (a low-cost deal for Gillette) -Margin for Lipton stockists: 6% (a high margin) -Indian shaving blade market: Rs. 250 cr -Male shaving population: 15-20 cr -avergae no. of shaves per carbon steel blade: 5 to 8 -twin blade segment: 2% of total market = Rs. 5 cr -Malhotra’s market share: 80% = Rs. 200
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We would like to thank our Professor‚ Mr. Prantosh Banerjee for providing us constantguidance during our project and providing us with an opportunity to apply the concepts learnt in the course “Marketing Research - I” to a practical and real life situation. We would also like to thank all the respondents who gave their valuable time for filling up thequestionnaires and for giving valuable inputs during the exploratory research. Their unbiasedand valuable input has helped us to administer a
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beinvloed met sy musiek‚ dans en mode wat hy gedra het. 1.Hoe Micheal Jackson ontstaan het Michael het sy loopbaan by die ouderdom van vyf jaar begin as die hoofsanger van die Jackson 5‚ wat in 1964 gevorm het. Hierdie jaar het hulle hul talente in verskeie kroea gewys en het hulle baie gou populer begin word. Die Jackson 5 het met die musiek rekord "maatskappy " Motown gebly tot 1976 en daarna het hulle verskuif na ’n ander maatskappy ’Epic.’ Hulle groep naam het verander
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soon split into several splinter groups each claiming to be the genuine Jharkhand party. These were the All India Jharkhand Party led by Bagun Sumroi‚ the Jharkhand Party led by N.E. Horo‚ the Hul Jharkhand Party led by Justin Richard which got further fragmented and came to be called the Bihar Progressive Hul Jharkhand Party and it was led by Shibu Soren. The movement was infused with a new radicalism
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Bertolt Brecht en sy Epiese Teater Die mens se sienning oor die lewe word beïnvloed deur die tydperk waarin hy grootword asook sy omgewing. Wêreld oorloë samevatting: Bertolt Brecht. Die Duitse dramaturg‚ regisseur en digter wat erken word as een van die mees belangrikste en invloedryke figure van drama in die 20ste eeu. Brecht se unieke behandeling van sosiale temas en revolutionêre eksperimente met teater elemente het n geweldige groot invloed op moderne drama‚ toneelspel en teaterontwikkelings
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segment. [pic] Competitive Analysis Ghari is the market leader with a market share of 17.3%‚ Wheel is at number 2 with a share of 16.9%‚ Tide is 3rd with a market share of 13.5%. Nirma has market share of less than 6% now. Interesting facts. HUL is still the overall market giant with Wheel‚ Rin and Surf (one product for each segment) doing well. But Ghari is now the overall market leader. Wheel Launched in 1987 by Hindustan Unilever Limited‚ Wheel is one of the India’s top
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