PROJECT REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT” By Akash Tripathi 12BSP0087 A REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE” By Akash Tripathi 12BSP0087 EDVENTUS – Business Enhancement Partners A Report submitted in partial fulfillment of the requirements of PGPM Program of IBS MUMBAI Date of Submission: 28th May‚ 2013 ACKNOWLEDGEMENT I take this opportunity to express my profound gratitude and deep
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Die invloed wat die ontwikkelinge in elektroniese kommunikasie op ons moderne wêreld vandag het bestaan onbetwyfeld. Die feit dat dit beide positiewe en negatiewe invloede op die wêreld gaan hê is ook defnitief. Ontwikkelende tegnologie en veral die ontwikkeling van elektroniese kommunikasie het met die laaste eeu dramaties vinnig toegeneem en dus ook die omgewings waarin dit plaasvind geweldig bevorder‚ maar in sommige gevalle ook tot sosiale verval gelei. Tele-kommunikasie vind plaas tussen partye
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Accenture Research Report Masters of rural markets: The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect 03 Growing business confidence in rural opportunities 05 The attractions and distractions of rural markets 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities 28 Developing the right capabilities—and
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Indian Food Industry Last Updated: June 2013 Introduction The Indian food industry has witnessed strong growth over the past few years. India is the world’s second largest producer of food next to China‚ and has the potential of becoming the biggest producer in the years to come. The total food production in India is likely to double in the next ten years. Indian food service industry is currently worth Rs 2‚47‚680 crore (US$ 41.39 billion) and is expected to grow at the rate of 11
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PIDILITE – CASE STUDY An Overview of the Topics Covered 1. 2. 3. 4. 5. 6. Introduction Pidilite Industries – Revenue Break-Up Pidilite Industries - Product Range Pidilite Industries – The Top Brands Material Distribution Chain Fevicol – The Brand Introduction Founded in 1959‚ Pidilite is a Mumbai based MNC with more than 5000 employees operating in India‚ Middle East‚ Australia‚ U.S.‚ Brazil‚ Singapore and Indonesia. The firm was started in 1959 as a partnership firm‚ by three brothers
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Happy Skincare Reference Link: http://happyskincare.com.au/ About Happy Skincare Happy Skincare is a caring‚ genuine and totally organic merchant that offers 100% natural products. The entire merchandise is tested only on human hamsters and is safe to use. Besides this‚ it is also a simple‚ effective portal which guarantees authentic merchandise to its valued customers. Happy Skincare is basically a mix-a-holic merchant which mixes or blends whatever they can get their hands on like Smoothies (usually
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looking toward developing and emerging markets for future growth. Global CPG major Unilever Plc. was one of the companies that had a presence in several emerging markets including India‚ where it operated through its subsidiary Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative ways. In 2002‚ the company started a marketing program:- Lifebuoy ’Swasthya Chetna’
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Introduction Tea is one of the most refreshing and popular beverages of the world. India is one the the largest Tea producer in the world. Indian tea is the finest quality in the world. After water tea is the most widely consumed beverage in the world. Tea is basically the dried and processed leaves of only one species of plant called camellia sinensis. Herbal teas or herbal infusions are not really teas‚ but simply dried leaves and/or flowers from various other plants and herbs. Tea manufactured
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Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’‚ formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22‚116 corersShare price Rs 459.20 Product Mix• HUL has a diverse portfolio of brands offering home care solutions for millions of consumers
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Asia-Pacific Finance and Accounting Review Vol. 1‚ No. 3‚ April – June 2013 pp. 37–55‚ ISSN: 2278-1838 www.asiapacific.edu/far F e af u n ls n tn o da s al y m A i S F oed e M a Ia lt C n n e c G ii i e C s d m pn R e St . s aG A i dm m . a an o v n h i Abstract I s d i po nl. eys d ar ne i n a u oey t s e tfn v ns ao ci i Ed uc dt e tcsr ro f v t mi e o t f e c r m bkci n e oehi a s ie of ct e t i no dy t a itac c oI s d s b i s ant oa u n v
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