VAIBHAV BEDI V/S HINDUSTAN UNILEVER LIMITED (Consumer Protection Act.) Posted on May 28‚ 2014 by TEAM BBA Vaibhav Bedi‚ 26 years old resident of new Delhi filled a case against the Hindustan Unileven Ltd. (HUL) in consumer court regarding cheating and mental harassment via companies product ‘AXE deo’. In this case‚ Hindustan Unilever Ltd is a reputed company in FMCG sector having wide variety of its product. Company also groom the deodorant industry with
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Hindustan Unilever Limited (HUL) (BSE: 500696) is India’s largest consumer goods company based in Mumbai‚ Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods‚ beverages‚ cleaning agents and personal care products. HUL’s approach for a greener planet Climate change will have a growing impact on Unilever’s business. Our suppliers of agricultural raw materials will be affected by changing weather patterns. Our consumers
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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Slide 1 Overview of rural market in India Rural India generates around 50 per cent of India’s gross domestic product (GDP) 70 per cent of the country’s population The market is a mix of growing incomes and aspirations of around 850 million consumers who inhabit 650‚000 villages in the country Slide 2 Market Size The per capita GDP has grown at a compound annual growth rate (CAGR) of 6.2 per cent in India’s rural regions‚ since 2000. Rural consumption per person is also increased by
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Slogan USP HUL (Unilever) Personal Health Care – Soap FMCG Everyday Moisture is the key to beautiful skin Deep Moisturizer for Dry Skin STP Segment Target Group Personal Health Care – Soap ‚ Hair Care &Deodorants Targets women of all ages‚ shapes & sizes Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Positioning SWOT 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong
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providing consumers non-durable goods required for daily or regular use. So‚ it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care‚ oral care and household products. HUL‚ P&G‚ Britannia are the major Indian consumer product companies which have very strong presence through their strong brands. The wide distribution network‚ diversified portfolios and scale economies of these companies deter new players from entering
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procurement of inputs and a wider customer base. This creates a win-win situation for both. Hence subsistence markets‚ when entered and explored correctly‚ are becoming a constant source of revenue for businesses. Hindustan Lever Limited (HLL)‚ as HUL was known back then‚ experimented as early as in 1995 in the refined salt market. Firstly‚ they aimed at upgrading the 75 per cent unrefined market (BOP consumers) to Annapurna and secondly of converting branded consumers to Annapurna. In 1999‚ HLL
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requirement of working capital. Conclusion Negative working capital indicates non-liquidity or 1 4 6 T H E C H A RT E R E D AC C O U N TA N T decem ber 2 0 1 2 • Cost and Works Accountant of India‚ (ICWAI) Kolkata‚ pp78-88. Annual reports of ITC‚ HUL‚ Dabur‚ Britannia‚ Nestle‚ and Colgate from 2001 to 2011. w w w. i c a i . o r g
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Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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SUMMER INTERNSHIP REPORT Hindustan Unilever Pureit MARKET RESEARCH ON WATER PURIFIER PRODUCT NAME- PURE IT SUBHEADING: HOW TO ACHIEVE 100% MANNING IN HUL BY SANDEEP SINGH BHATIA IMM-09-II-247 ACKNOWLEDGEMENT I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I
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