CONSUMER BEHAVIOUR RESEARCH Well the history of this brand traces back to the 19th century when industrial revolution in Switzerland created factory jobs for women‚ who were therefore left with very little time to prepare meals. Due to this growing problem Swiss Public Welfare Society asked a miller named Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest. Julius‚ the son of an Italian immigrant came up with a formula to bring added taste to meals in
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CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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PURPOSE The purpose of the assignment is to enhance learners’ understanding of how fiscal policy can be used to achieve economic goals. REQUIREMENT Discuss and evaluate how fiscal policy tools can assist in improving economic growth‚ employment and mitigate inflation. Answer Fiscal policy is a policy concerned with Government Revenues and Government Expenditures. The tools are government expenditures (G)‚ taxes (T)‚ both direct and indirect‚ deficit financing‚ i.e.‚ government
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positioning strategy for Black Belt. Would you recommend changing it? Segmenting [pic] Positioning [pic] We would recommend changing the positioning of Black Belt (as mentioned above) so that it can withstand the heavy competition from MNCs like HUL (DOMEX). Q4. Select one of the strategic options presented in the case and state your reasons for selecting the option for meeting short term goals. Does it have long term impact on Vibhava’s product portfolio? According to the calculation
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advertisements when the brand had finished 75 years of stardom. In this offer‚ selected lux soap packets had stars printed with number 75 inside the wrapper. The lucky winners got the opportunity to avail free supply of Lux soaps for a year This HUL product was launched in India in 1929 and its very first advertisement featured Leela Chitnis as the brand ambassador. Lux popularly tagged itself as “The beauty Soap of Filmstars”. It has heavily advertised in India using Bollywood actresses as its
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Arun ice-cream Chandramohan started its business into ice-creams from a small room in 1970 next to his uncle’s textile shop. As it was situated in a busy market place and delivering the customer’s fresh ice-cream from the factory Arun banged the profit of 40‚000 in the first year of its business. Than Chandramohan though an expansion and for Arun he went for three fold expansion. Eventually the business began stagnant where expansion increased cost with sales not increasing in the ice cream. Arum
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Janil Gada MBA MC1 - 0016 10 Genres of Events 1. Entertainment & Leisure Events: * Parikrama * Vedas * Nirvana * Swedish House Mafia * Nichelback Rockstar * David Guetta * Norah Jones concert * Sun Burn * Tomorrow Land * Burning Man * Boom Festival * Nakshatranche dene * Sur aur taal * Sa re ga ma pa * Indian Idol 2. Government & Civic Events: * MNS campaign * Election campaigns * Barack
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COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Zodhita Health Solutions‚ Future Group (through its private brands) and many more have forayed into the deodorant segment. Raymond’s J.K. Helene Curtis recently expanded its Park Avenue deodorant range with seven new variants; Hindustan Unilever Ltd (HUL) launched an anti-perspirant called Sure and CavinKare launched Hi 5 around IPL adding to its existing Spinz‚ Adidas and Jovan brands. Talking about the growth in the deo category‚ Devendra Chawla‚ Head — private brands‚ Future Group‚ was quoted as
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28 28 • Conclusion • References © 2009 Center for Creative Leadership. ALL RIGHTS RESERVED. The information contained in this document is proprietary and confidential intellectual property of the Center for Creative Leadership. Copying or redistribution for commercial purposes of any material or designelements is strictly prohibited 2 CCL Contact Information Questions or inquiries for additional information or clarification can be addressed to: • William Pasmore - SVP & Global Practice
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