HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
Premium Procter & Gamble
Compare and contrast Crosby’s‚ Juran’s‚ and Shewhart’s perspectives of quality management. What are the major similarities and differences between their perspectives? Crosby‚ Juran and Shewhart are the renowned expertise on quality management‚ who had made significant contributions on this aspect. The first two have possessed distinct definition on the word “quality”. To Crosby‚ quality refers to conformance to requirement”. To Juran‚ he described quality as fitness for function. In this essay‚ I
Premium W. Edwards Deming Management PDCA
A [pic][pic] Post Graduate Programme in Management 2012-13 Term: II TITLE OF THE COURSE: mACROECONOMICS CREDITS: 4 | |Name of the Faculty Member |Faculty Block |Telephone |E-mail | |Instructor 1 |Ganesh Kumar N. |B‚ First Floor |552 |ganesh@iimidr.ac.in | |Instructor 2 |Dipayan
Premium Economics Monetary policy Inflation
Contrasting Environmental Scanning to Competitive Analysis Peter F. Shore HLTH 5020 November 3‚ 2013 Sandra Guerra Contrasting Environmental Scanning to Competitive Analysis Environmental Scanning Environmental scanning is a prerequisite for the formulation of successful business strategies whereas competitive analysis is an assessment of the strengths and weaknesses of competitors (both current and potential) usually drawn from data during environmental scanning (Beal‚ 2000). Social Issues
Premium Strategic management Competition Competitor analysis
Environmental Scan of Home Depot Crystal Graham MGT498 March 18‚ 2013 Rob Inglis Environmental Scan of Home Depot Strategic planning is necessary for every successful company and needs to be managed accordingly. Environmental scanning is the first phase in strategic planning management. Environmental changes‚ whether external or internal can pose major problems for a company. A scan of environmental factors provides a better understanding of current trends and what causes things to change
Premium Strategic management SWOT analysis
The analysis and evaluation of rural roads conservation campaign 2 2.1 Aims and objectives of this campaign 3 2.2 The approaches and the ‘position’ to campaign against clutter 5 2.3 The strategy 6 2.4 Identification of target markets and communication 7 2.5 The media 8 2.6 Organisational issues and management of processes and people 10 2.7 Finance and impacts 10 3. Lessons could be learned by future environmental campaigns 11 4. Conclusion 11 Bibliography 13 The analysis and evaluation
Premium Rural Road Rural area
Environmental Scan of BMW‚ Toyota‚ and General Motors For the automotive manufacture ring industry (or any organization USA) to compete it is crucial to have a competitive advantage. This means the product or services requirements to be better-looking and more appealing than the competitors to influence customer traffic. Porter (1985 pp2) suggests that "If your product is not cheaper than anyone else ’s or doesn ’t serve me better or more conveniently than anyone else ’s‚ why on earth should
Premium Automotive industry
PAPER REPORT ON Comparative analysis of Supply chain process followed by HUL and P&G in India with main focus on “Distribution Channels” SUBMITTED BY: Nishant Kumar Gupta & Gaurav Kumar AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH PLAN OF ACTION 1. Introduction - Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late Jun2007 as HUL)‚ is India’s largest Fast Moving Consumer Goods company
Premium Supply chain management Supply chain
as Napster‚ iTunes‚ AmazonMP3’s which are more prominent in the market presently. But it is accepted industry-wide that EMI has the largest number of popular music artists under its logo and has the largest database of music of all record labels. The following analysis attempts to identify the major forces operating in the market for Digital music downloads and aims at making recommendations for EMI to achieve growth in the future. IMPORTANCE OF ENVIRONMENTAL SCANNING The marketing planning
Premium Music industry Strategic management Record label
II. BUSINESS MODEL ANALYSIS 7 Step 1: Value Proposition: (Advantage: Home Depot) 7 Step 2: Target Segment: (Advantage: Lowe’s) 8 Step 3: Determine Competitors 9 Step 4: Evaluation of Value Chain and Cost Model: (Advantage: Lowe’s) 9 Step 5: Evaluate the Value Network: (Advantage: None) 11 Step 6: Determine the Revenue Model of the firm: (Advantage: Home Depot) 12 Step 7: Critical Success Factors: (Table 3) (Advantage: Home Depot) 12 Business Model Analysis Grid 13 III. STRATEGIC
Premium Management Strategic management Marketing