West Bengal University of Technology BF-142‚ Salt Lake City‚ Kolkata-700064 Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005‚ 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009 FIRST SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. MMS-101 MMS-102 MMS-103 MMS-104 Subjects Development of Mass Communication Laws & Ethics in Mass Communication Print Journalism & Comparative
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Describe the behaviourist approach in psychology and evaluate the research methods used by behaviourist psychologists (10 marks) Behaviourists regard all behaviour as a response to a stimulus. They assume that what we do is determined by the environment we are in‚ which provides stimuli to which we respond‚ and the environments we have been in in the past‚ which caused us to learn to respond to stimuli
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Code and convention of horror film: A horror film follows certain code and convection to achieve its purpose of scaring and alarming the audience. The following are some of them: Setting/location: The location used for this genre of a film is isolated and lonely area that has been abandoned or an area where the victim will feel vulnerable. For example small communities‚ dark streets‚ narrow alleyways‚ roads‚ woods‚ haunted places‚ farms‚ country sides and cities etc… sometimes places with ‘dark’
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Postmodernism and film This chapter will demonstrate the ways in which Jean Baudrillard’s and Fredric Jameson’s accounts of the postmodern have had a significant impact on the field of film studies‚ affecting both film theory and history. The most influential aspects of each theorist’s work are outlined in the first two sections. The first section focuses on two key texts by Baudrillard: Simulations and America‚ while the second addresses Jameson’s famous article “Postmodernism and Consumer
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Human Relations Approach The human relations (HR) approach identifies that the workforce may not all be interested in money as a main motivator but appreciation and job satisfaction is just as if not more important than financial. As highlighted in Herzberg’s research the salary would merely be a “launch pad” for the motivation of the employee‚ with recognition and achievement being a main factor for motivation. The HR approach also supports that idea that employee and employer relationships should
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This approach is crucial to mass culture‚ meaning that mass culture refers to individuals following and believing what the media says. I think that this example can be referenced back to the system viewpoint-Hirsch’s model because the input boundary is like developing
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A Formalist Approach to a Satire ENG 125 Introduction to Literature A Formalist Approach to a Satire Evaluating and analyzing a literary work is often thought to be the same practice with the same outcome. However‚ evaluating a work and analyzing a work is very different. In “The Secret Life of Walter Mitty”‚ it would be acceptable to evaluate the work as being ’good’‚ while analyzing it could render it a masterpiece. This paper
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Summary This article’s focus is a review of the investigations of Bettina Lankard Brown (1998) on using problem-solving approach in vocational educational and their relationship to contextual learning environments. She argues that problem solving is way to relate classroom learning to real-life situations or problems. Problem solving has been emphasized as a means of helping students to develop decision-making skills as a main stream of education. The problem-solving method of teaching incorporates
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Ecological approach based on the UNOCINI This paper will outline the ecological approach and the main components of the UNOCINI in relation to children in ‘need’. It will also discuss how the two inter link and relate to one another. ‘Ecological approaches to assessment are based on the premise that the development and behaviours of individuals can be fully understood only in the context of the environments in which they live’. (Brooks-Gunn et al 1993)need page number An ecological
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Kumar Escape from Guantanamo Bay’ Review Hilarious‚ witty and down-to-earth are just some of the words to describe the great film directed by the developing Jon Hurwitz and Hayden Schlossberg. Both have partnered up and have created 2 films one of which is a sequel to the other. Both are yet to scoop any major awards or honours‚ but have shown a good potential with there 2 films getting a 4 star rating. They are yet to go solo and have been partners in directing since 2001. ‘Harold & Kumar Escape from
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