Dr. G. van der Laan Corporate strategy analysis of the electric automobile industry Thesis by Theresia Rosalia Antonia de Jongh S765035 In Partial Fulfillment of the Requirements for the Bachelor’s Degree of International Business Administration Submitted January 16‚ 2015 Table of Contents Chapter 1. Introduction 3 Problem indication 3 Problem statement and research questions 4 Electric vehicles 4 Electric vehicles in the Netherlands 5 Chapter 2. Theoretical framework: Corporate
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objectives of the company to provide a new and technology product to the target market it was able to cover its operating and marketing costs and also make build a profitable customer relationship. Secondly‚ the agents helped promote the new brand hybrid. Since the company did not want to take any chance for interpretation of the features of Prius‚ they did not offer online purchase facility to customers. Thus‚ Toyota hired agents and provided professional training to them to provide maximum customer
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• The top four manufacturers: Toyota‚ GM‚ Chrysler and Ford – C4 = 37.6% • Japanese automakers were not subject to expensive pension funds (legacy costs)‚ unionized workers‚ and the insistence that consumers would always demand big vehicles – competitive advantage comparing to the U.S market Quality Management | Fall 2013 3 Case Summary Toyota Background • The firm Toyota Motor Company was founded in 1937 • Currently is one of the leading automobile manufacturers
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maQ.3 Toyota are faced with a number of challenging and limiting factors when considering demographics. Firstly age‚ Toyotas target market seem to be middle aged environmentally aware business people‚ Toyota miss out on a number of young customers because of the cost of running the Prius and the fact that the younger generation are more interested in appearance then being environmentally friendly. Gender seems to have little or no effect on sales of the Toyota prius because both males and females
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energy automobile will realize the industrial production brand-new time to arrive officially. The Hybrid-Electric Vehicle is favored especially in the international marketing‚ the mix power wind blows hot around the world comprehensively.. But Hybrid-Electric Vehicle is recent most has the possibility to us to realize the industrial production vehicle type. As the first type of Hybrid-Electric Vehicle‚ which can be produced quantity in the world ‚ the Toyota prius receive a lot of expect and attention
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Porter’s Five Forces Analysis Diagram 1 Porter’s five forces model (source from Business Resource Software‚ Inc.) The Porter’s five forces model will be used to evaluate information system and automobile industries. Determinants of Entry By entering into car manufacturing market is very costly and risky as the initial costs required a large capital investment on technologies‚ economics of scale and accessibility to distribution channels has restricted the entry of new entrant to the industry
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and other industries. The company sells its vehicles in more than 170 countries and regions worldwide. Toyota’s primary markets are Japan‚ North America‚ Europe and Asia. It is headquartered in Toyota City‚ Japan and employs about 320‚808 people. The company recorded revenues of JPY20‚529‚570 million ($205‚295.7 million) during the financial year ended March 2009 (FY2009)‚ a decrease of 21.9% compared to FY2008. This was primarily due to decreased vehicle unit sales‚ the unfavorable impact of fluctuations
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5561 - A World with Only Electric Vehicles Today our lives are thought to be in danger due to global warming. Global warming is defined as a gradual increase in the overall temperature of the earth’s atmosphere caused by increased levels of carbon dioxide‚ chlorofluorocarbons‚ and other pollutants. Thought to be a big contribution to global warming are the emissions that come from the exhaust of our cars. Electric vehicles do not have tailpipes that exhaust fumes to pollute so they are the logically
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Description Honda Motor Co.‚ Ltd. (Honda) is one of the leading manufacturers of automobiles in the world. It principally engages into development‚ manufacture and marketing of small and general purpose engines‚ scooters‚ and passenger and specialty sports cars. The company also provides financial services to its customers and dealers. Honda operates its business through 501 subsidiary companies and affiliates. The company operates its business in four segments namely‚ Automobile Business‚ Motorcycle
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Francis Kirby Toyoto Motor Corporation 7/27/2014 Introduction Toyota Motor Corporation is one of the largest and most diversified auto manufacturers in the world today with supply chains and production systems that span across over 70 nations with sourcing‚ procurement and quality management systems unified to their manufacturing centers. The high enormous complexity within these operations have made it essential for Toyota to create the most advanced supply chain management
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