Jason Choi Student ID: 910687406 Professor Simeon IBUS 690_01 Automotive Industry in South Korea I. Introduction (Sector Analysis) A. Country Background Known as one of the Four Asian Tigers‚ South Korea‚ officially known as the Republic of South Korea has become a major force in today’s globalized economy. With a population of just around fifty million people‚ South Korea has a thriving economy‚ which is Asia’s fourth largest economy with a GDP (nominal) of $1.151 trillion
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Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
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MARKET DEVELOPMENT STRATEGY Through the articles reviewed‚ the Domino’s Pizza using a market development strategy to introduce products and services to a new place. This can be seen when the company is expanding fast food restaurant chain in Sabah‚ Sarawak and Peninsular East Coast before early 2014. The company‚ which already operates 100 stores‚ wants to enter the market that do not have a Domino shop as part of its strategy to double its outlets by 2017. The company is also planning to build a
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PROJECT REPORT ON HR POLICIES IN AUTOMOBILE SECTOR Submitted By : Vir Bhasin (13121) AUTOMOBILE INDUSTRY The automobile industry is a term that covers a wide range of companies and organizations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles‚ towed vehicles‚ motorcycles and mopeds. It is one of the world’s most important economic sectors by revenue. Indian Automobile industry is the ninth largest in the world and Asia’s fourth
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SHE DISHONESTLY STATED THAT SHE IS UNABLE TO SPECIFY HOW MANY MILES WERE DRIVEN ON A PATICULAR DAY. 25. YET AT A LATER POINT IN THE SAME CONVERSATION‚ SHE DECLARED THAT WE HAD DRIVEN THE VEHICLE FOR 11 MILES ON A CERTAIN DAY. 26. WE FELT THAT HYUNDAI OWE US BEING PUT THROUGH THIS
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after choosing your car.) $9‚950.00 2010 Model Hyundai i20 Odometer: 43‚930 $9‚950.00 2010 Model Hyundai i20 Odometer: 43‚930 $16‚990.00 2012 Model Holden Cruze Odometer: 48‚685 $16‚990.00 2012 Model Holden Cruze Odometer: 48‚685 $25‚900.00 2010 Model Toyota Hilux Odometer: 80‚614 $25‚900.00 2010 Model Toyota Hilux Odometer: 80‚614 1. Find out how much the car is likely to depreciate each year. Car 1 – Hyundai i20: Car 2 – Holden Cruze: Car 3
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SECONDARY DATA ANALYSIS The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:- 1. Maruti 2. Hyundai 3. Honda 4. Ford 5. Tata Motors 6. Nissan 7. Volkswagen 8. Fiat 9. General Motors 10. Hindustan Motors
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the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the personal factors which influence a customer in buying a car. NEED FOR
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CHAPTER 0NE: ANSWER QUESTION ONE: The definition of marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Furthermore‚ it is more than just “telling and selling” because the marketing now is in the sense of satisfying customer needs. This means if the marketer understands consumer needs and develops the products that provide superior customer value‚ prices‚ distributes and promotes them
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OPPORTUNITIES 22 THREATS 22 MARKETING MIX 23 PRODUCT 23 PRICE 23 PROMOTION 24 PLACE 24 SEGMENTATION‚ TARGETING AND POSITIONING 24 Segmentation 24 Targeting 25 Positioning 25 COMPETING PRODUCTS 26 Hyundai Motor India Limited 26 Models 26 Hyundai EON 27 Tata Motors 27 Models 27 Tata Nano 27 General Motors India Private Limited 28 Models 28 Chevrolet Spark 28 COMPARISON WITH COMPETITORS 29 References 30 Figures and Tables Figure 1: Category-wise
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