Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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their global strategy by focusing more on high end smartphones. At the same times‚ Sony Ericsson will focus on their key markets‚ which is including the U.S.‚ Russia‚ China and Germany. The transaction gives Sony focus on high end smartphones product includes their accessories and application that will lead to profitability and the growth of its business. However‚ the company facing new challenges in this dynamic changing environment‚ aggressive competition will affect the global market
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IBM as a multinational corporation Write about a multinational corporation (MNC) of your choice. Q1. How international is that company? International Business Machines‚ IBM‚ is a multinational computer‚ technology and IT consulting corporation headquartered in New York‚ United States. IBM manufactures and sells computer hardware and software (with a focus on the latter)‚ and offers infrastructure services‚ hosting services‚ and consulting services in areas ranging from mainframe computers to nanotechnology
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Case Study: The Evolving Strategy at IBM IBM was a strong company in the 1970’s but as time went by‚ the company culture failed to keep up with the time‚ focusing on consensus decision making. Strong Culture throughout the 1970’s allowed them to be successful‚ add values in consensus decision making and allows everyone to add input. Eventually they were able to comeback. On the other hand‚ they failed to keep with the times; company has history of slow confrontation of new technological approaches
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1. IBM as a product centric organization before its near failure was a bloated organization with 400 000 employees heavily invested in low margin‚ transactional‚ commodity-based businesses. As technology progressed‚ the demand for IBM’s inventions began to diminish. The entire organizational structure was also growing redundant‚ making it more challenging to face off competition from smaller and less diversified competitors. As Louis Gerstner‚ Jr embarked on turning the entire company around‚ there
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Targets apparel lines continue to show opportunity as they are sustainable with the US competitive markets‚ for going global they would be able to create and hold a strong competitive advantage because; If Target were to go global with their apparel brand or company wide products they would have the ability to provide designer and high end offering at affordable prices would be the greatest strength for the product. Target could deploy designer fashion from various countries gaining consumers
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Talent Development" Please respond the following: Describe three effective ways to develop talent within your current or former organization and how they would support the organization’s goals. List each organizational goal and whose responsibility it might be to develop the talent associated with that goal. Time Warner Cable Business Class has developed our account managers to take on a consultative approach when selling their business product. Prior to working at (TWCBC)‚ I had very little
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success during the 1960’s and 1970s and its problems during the late 1980 and earry1990s? Factors led to IBM’s success during the 1960’s and 1970s: - First mover in IT industry -> advantages (less competition‚ more customers) - Right investment to S/360 - Success of PC - Great reputation -> attract top talent Factors led to its problems during the late 1980 and earry1990s: - Did not keep in touch with customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing
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RETAINING TALENT HCL’s Entrepreneurship Shergill of HCL Technologies feels the company has built employee programmes and policies that reflect their ’employee first‚ customer second’ strategic model. Shergill says the company fosters a culture of idea-preneurship that enables employees to generate creative insights and helps retain top performers. Their HCL Value Portal provides a forum for HCL employees and customers where HCL employees identify problems in a product and provide solutions that
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Managing Talent: Can Yahoo Still Attract Tech Workers? Ashley Maxwell Kaplan University September 22‚ 2014 AB203: Human Resource Management Managing Talent: Can Yahoo Still Attract Tech Workers? Availability of qualified personnel effects both labor supply and demand. The greater the demand coupled with greater shortage of qualified applicants‚ the higher/more competitive the salaries for those positions. The economy and demand for products and/or services effects
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