Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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Nowadays‚ most students study at university after graduating from high school. Due to the distance between their hometowns and colleges‚ a few students live with their family while many others live far away from home. These two types of living have some different influences on students in terms of living condition‚ financial problems and independence. Firstly‚ students living at home can enjoy better living condition than ones living far from home. As home is the whole family’s place‚ it is normally
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such technologies requires skill and some financial backings‚ as consumers may initially be wary of such technologies before adopting them and generating income for the companies and people who developed them. It is not uncommon for companies to experience a brief fall in fortunes after the initial introduction of a disruptive technology. The concept of disruptive technology was coined by Clayton M. Christensen in the 1995 book The Innovator’s Dilemma. Such technologies surprise the market by generating
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In "The Life You Save may be Your Own‚" Flannery O’Connor descriptively characterizes the battles within oneself with the characters of Mrs. Crater‚ Tom Shiftlet‚ and Lucynell Crater. The realistic and truthful tones of their actions suggest that through personal obstacles and flaws‚ triumph can be obtain by being truthful. All three characters of the story are realistic and truthful in a different way. Mrs. Crater could be considered the most truthful character in the entire story. She does not
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01.05 Designing Your Own Experiment Directions: For this assignment‚ you will design (not carry out) an experiment. Choose one of the 4 scenarios from lesson 01.05 to design your experiment. You may fill in the template below with your information and submit this document as your 01.05 assignment. Make sure to fill out all of the red and empty portions of this document to receive full credit. You may erase the red text after adding in your information. You may also change the color of the text to
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college experience has made me a changed person. College changed me into a better person on many occasions. I have learned to be more responsible‚ when it comes down to getting work done. In college you must be responsible. I have also changed my attitude. Moving from high school to college is a big step; if you don’t change your ways for the better then you might not be successful in college. When you reach college then is the time that you become an adult. First off‚ the college life has changed
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Topic 1 sequence your own genome: benefit and concern Introduction The application of computation methods to DNA and protein science is a new and exciting development in biology. Those technologies such as whole genome sequence and sequence program provide a gateway to study genome and its related issues. In the past twenty years‚ those evolutional technologies have lead in the determination of the completion sequence of a variety organism such as viruses‚ bacteria and C.elegan in 1998 (Sanger
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The worst thing about growing up and going off to college on your own is officially becoming a college student. Every kid cannot wait to graduate and attend a university where they have freedom and more responsibilities like a college student does. Come to find out‚ college students have very stressed out lives‚ the worst lives. Aside from being free and having a ton of work to do‚ every college student should have a safe place to go to whenever they feel like they can’t bare another second in the
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Experience outside of the classroom can contribute to the advancement of literacy learning. The same can also be said that literacy is experienced only inside the classroom. I have had the luxury of experiencing both. The literacy I have gained in past courses and work experience is characterized by attending class‚ completing tasks in the work place‚ peer and instructor critique‚ personal habits‚ and literacy acculturation. Although I have taken an English 101 course‚ I can’t recall if the learning
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From my community-based learning placement at Estrella Family Services‚ I found it difficult to find meaningful stories of resilience from the children and the teachers. I do not believe in making speculations on the background of the students and teachers. What I will do instead is document my perceptions of the Greater Washington Community instead and how it has changed. When I first came to the Greater Washington Community‚ I felt shocked at what I had seen. Such a poor and harsh community only
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