Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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in Marketing Management Special Topics in Marketing November 30‚ 2010 Group Members: Limbo‚ Merela Macabulos‚ Kathleen Pedelo‚ Rea Erika Submitted to: Picache‚ Sideinl Marie Dr. Joey Tem Reyes‚ Agnes “The Consumer’s Role in the Distribution System” I. SUMMARY The Consumer’s Role in the Distribution System
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Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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Angelic Marasigan Reglos 2010 – 18227 AECO 141 CD-1L MARKET STUDY of “Especially Flour You” Sweet Potato flour 1. Product Description In our country‚ bread is the second most favorite food of the Filipinos‚ next to rice. Most of the Filipinos are used of having bread on their tables especially for breakfast and merienda. The classic example of an all-time favorite bread of the Filipinos is Pandesal. We also love other pastries such as doughnuts‚ cake‚ biscuits and the
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Production and Distribution of Bauxite in India! Bauxite is an important ore which is used for making aluminium. It is an oxide of aluminium (name derived after Le Beaux in France). It is not a specific mineral but a rock consisting mainly of hydrated aluminium oxides. It is a clay-like substance which is pinkish‚ whitish or reddish in colour depending on the amount of iron content. Production and Distribution: The total in situ reserves are 3‚076 million tonnes as on 1 April‚ 2000. These deposits
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Developing Products and Managing Product Portfolios Chapter 12 What We Already Know About Products • How to define a product • How to classify a product – Consumer v business products – Different types of consumer products • The product life cycle • There are different levels of product: – Core benefits – Branding‚ design‚ quality – Support aspects: guarantees‚ after-sales service What Is Managing Products About? • Ensuring we have the right product mix to maximise
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“ MOBILE MARKETING IN INDIA” PGDM – SEMESTER – IV SESSION:2008 – 2010 SUBMITTED TO: SUBMITTED BY: Dr. Robert R K. Das Pattanayak Mohd Haris Zameer ROLL NO: 08-IV-830 INSTITUTE OF MARKETING AND MANAGEMENT Undertaking
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Pages Task 1 A Explain two methods that compnay uses to to cost a product B Task 2 A Evaluate the break even analysis Task 1 A The two methods that organisation uses to cost a product and determine it’s at any given level are Absorption cost and Margin cost. Absorption costing Absorption costing means that all of the manufacturing costs are absorbed by the
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American Association of Marketing‚ could be “a name‚ term‚ symbol‚ design or a combination of them intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitors”. After 1922 when the initial product “vegemite” was invented and had to be positioned at the Australian Market through different kinds of commercials for television‚ radio‚ contests‚ a new challenge appeared for the Kraft Foods Inc. Company. Although the product was very popular in
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cream was well received during the market test. Current Pricing suggestions – GM Finance and R &D chief– The price should be cost plus 100% profit Sales Team – Low price at the time of introduction so that the product is accepted in the market Othe concerns relating to pricing – Manufacturing manager was not willing to compromise quality to cut cost Purchase manager – cost for buying and storing ginger R & D chief – the product will be copied and cool cream will loose the advantages and
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