“ Consumer Knowledge” CK is the information stored in memory that is relevant to the purchase‚ consumption and disposal of goods and services. - Brand Associations: Linkages in memory between the brand and other concepts‚ these linkages (what consumers know) are known as Beliefs/Perceptions BA include beliefs about brand’s attributes and its consumption benefits Ex. Of consumer responses are: want to buy brand extensions‚ recommend brand and pay a higher price for the brand Ex. Of BA:
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Identify the different substances which individuals might use‚ how they are used and their likely effects. Abused substances produce some form of intoxication that alters judgment‚ attention‚ perception‚ or physical control. Psychoactive drugs can be categorised into three broad groups: 1 Stimulants: Amphetamines‚ Cocaine‚ Crack‚ Ecstasy‚ Anabolic steroids 2 Depressants: Cannabis‚ Alcohol‚ Benzodiazepines GHB etc. 3 Hallucinogens: LSD‚ Magic Mushrooms (Psilocybin)‚ Skunk. Drugs also have street
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Misuse of media for the sake of publicity‚ sales and promotion News and media in general play a very important role for every single one of us. In fact‚ it is the media that defines much of how we perceive the world around us. Without news and media groups‚ we will be constantly left out in the blue on a lot of information for both the important ones and the silly ones that we enjoy reading anyway. For this very reason alone‚ news and media groups carry an immense amount of responsibility to deliver
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native culture and an illustrious colonial past. This eclectic cultural heritage‚ a mixture of Malay‚ Spanish and American cultures‚ has created many ethnolinguistic groups that are divided by their own distinctive traits and dialects‚ but together form a unique Filipino identity that must be understood in order to successfully do business in the Philippines. Philippine Culture - Key Concepts and values Face - Maintaining ‘face’ and upholding an individual’s reputation is a vital component of Philippine
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INTRODUCTION 1.1. Background of Study Vortex induced motion (VIM) or vortex induced vibration (VIV) is an object vibration influenced by the vortex shedding. When fluid flow across the blunt body‚ wake formed behind the bluff object and resulting in vortex shedding. Due to the long periods of motions‚ the vortex induced vibration will commonly refer as vortex induced motion. Vortex-induced motion is an important source of fatigue damage for blunt cylindrical body underwater especially
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INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified
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Louisiana Purchase On April 30‚ 1803 the nation of France sold 828‚000 square miles of land west of the Mississippi River to the young United States of America in a treaty commonly known as the Louisiana Purchase. President Thomas Jefferson‚ in one of his greatest achievements‚ more than doubled the size of the United States at a time when the young nation’s population growth was beginning to quicken. The Louisiana Purchase was an incredible deal for the United States‚ the final cost totaling less
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Does excessive sales promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has
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|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C.‚ M.Phil.‚(M.B.A.) |M.Com‚ M.Phil.‚ M.B.A.‚ PGDCA‚ B.Ed.‚ (Phd) | |Assistant Professor |HOD
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SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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