IMAX Case Study Malika Drumgoole Frank Thomas Rondell Rush Donte Rucker Amadou Berete Deshantelle Rogers Seminar: Issues in Management Instructor: Dr. Yao October 14‚ 2011 Abstract IMAX is in a dilemma as to whether it should be sold to other giants such as Sony‚ Disney or Time-Warner. The general environment of the movie industry is discussed. Porter’s five forces model is used to help identify the opportunities and threats for IMAX. An explanation of how the resources
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Background The IMAX Theatre¡K Organisational Description The word IMAX is drawn from the two words‚ ¡¥Maximum Image¡¦ which is designed to deliver the most immerse theatre experience in the world. The Imax theatre‚ Melbourne is operated by ¡¥World¡¦s Biggest Screen¡¦ Pty Limited and is a registered trademark of Imax corporation‚ Toronto‚ Canada‚ who is responsible for providing the projection equipment and colossal screens to facilitate the large format films. The Imax theatre in Carlton
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Issue Two issues identified in the case include: 1) if an increased number of Hollywood films released in IMAX format would weaken the brand and cause IMAX to lose its differentiation; and 2) if IMAX is capable of surviving in the industry without being acquired by a larger studio. Analysis IMAX is part of the motion picture production and distribution industry‚ which boasts large firms and studios to compete with‚ such as Disney/Pixar‚ MGM‚ and Regal Entertainment. The industry itself is tough
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increased profits‚ IMAX is faced with a highly competitive market and focuses on being a leader in theater system lease and maintenance agreements‚ film production and distribution‚ and theatre operations. Key Facts IMAX provides itself on being a unique theatre experience and thrives on differentiation from any other theatre experience. The company uses extensive research and development to make continuous improvements to its technologies in theatre operations and film production. IMAX films are educational
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industry will be spurred by the production of new fi lms and an increased network in which to screen the fi lms. However‚ the production of new fi lms is greatly infl uenced by the number of theatres available to screen them; and the development of more IMAX theatres is infl uenced by the number of available fi lms to offer visitors. This “catch-22” situation has characterised much of the industry’s early days and will be a signifi cant determinant of its future growth.Industry lifecycle 25 years ago‚
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Adnan Bahrami MGT 401 H Dr. Makri 01 November 2010 IMAX Individual Paper After reading the IMAX: Larger than Life case and Are Movie Theaters Doomed? article‚ the theory learned in class is applied to decide whether IMAX would lose its differentiation if it exhibited too many Hollywood movies. Additionally‚ the company faces the question whether it should be sold to a larger studio such as Sony‚ Disney or Time-Werner. In the beginning‚ I discuss the impact of the General Environment on the
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conventional movie theaters. IMAX is also differentiated by its library of films and locations. IMAX located itself in institutional environment and commercial multiplexes to target wider audiences include family‚ students‚ and tourists at different time during the day by screening its own movies and other studios’ movies. Speaking of the technologies‚ IMAX films printed on larger films‚ which require special designed camera‚ projector‚ and screen to display the IMAX features. Cost leadership.
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The IMAX Corporation was coined from Multiscreen Corporation. Muiltiscreen Corporation dealt with combination of many small projectors to project one large image. This method of creating large movies had many difficulties. It led to the original founders of IMAX to embark on a mission to find a simpler way to project large cinemas. Upon the discovery that the image from a single [projector is far more clear than those of combined projectors they changed their name from multi screen to IMAX. IMAX is
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Parry or Power Buyer Power Buying power is known as the bargaining power of customers. There are two types of buyer power. The first is associated with the customer’s price sensitivity. If each brand of a product is similar to all the others‚ then the buyer will base the purchase decision mainly on price. This will increase the competitive rivalry‚ resulting in lower prices‚ and lower profitability. The other type of buyer power relates to negotiating power. Larger buyers tend to have more leverage
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Buyer behaviour What is buyer behaviour ? The definition is “buyer behaviour is the define as activities people undertake when obtaining‚ consuming‚ and disposing of product and services.” It is Important to understand the buyer behaviour especially to the marketer‚ once the marketer understand the reason people purchase buy specific product or brand ‚ it will help the marketer much easier in developing an strategies to influence the buyer.(Blackwell‚R.D‚etc 2006 pg4 ) There are three
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