25 years ago, the company was in its infancy, working primarily from project to project. The sharp increase in the industry occurred in the mid to late 1990s, with a change of ownership and a strategy to create a critical mass, develop new fi lms and establish a wider network of new theatres. It was at this point that commercial theatres were introduced to the industry.
Further development within the industry will be spurred by the production of new fi lms and an increased network in which to screen the fi lms. However, the production of new fi lms is greatly infl uenced by the number of theatres available to screen them; and the development of more IMAX theatres is infl uenced by the number of available fi lms to offer visitors. This “catch-22” situation has characterised much of the industry’s early days and will be a signifi cant determinant of its future growth.Industry lifecycle
25 years ago, the company was in its infancy, working primarily from project to project. The sharp increase in the industry occurred in the mid to late 1990s, with a change of ownership and a strategy to create a critical mass, develop new fi lms and establish a wider network of new theatres. It was at this point that commercial theatres were introduced to the industry.
Further development within the industry will be spurred by the production of new fi lms and an increased network in which to screen the fi lms. However, the production of new fi lms is greatly infl uenced by the number of theatres available to screen them; and the development of more IMAX theatres is infl uenced by the number of available fi lms to offer visitors. This “catch-22” situation has characterised much of the industry’s early days and will be a signifi cant determinant of its future growth.Industry lifecycle
25 years ago, the company was in its infancy, working primarily from project to project. The sharp increase in the industry occurred in the mid to late 1990s, with a change of