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    Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational‚ normative‚ and identification. Assuming Bianca is a representative for the group consisting of successful‚ urban‚ professional African-American women‚ which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying‚ “You are

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    MO 301 Case Study Alim Leung Section 4 9/24/12 Atchinson Case 1. The terms of the psychological contract at the Atchison Corporation under the leadership of Jerome Atchison are of quality‚ integrity‚ and loyalty. Jerome Atchinson expects his employees to produce quality work and create a good environment to work in. Jerome Atchinson also expects his employees to uphold and maintain high integrity; even senior management could be discharged in cases of moral crime or dishonesty). Loyalty

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    Case Study Analysis: Why Dine Equity’s CEO Julia A Stewart Manages Like a Teacher? Summary: Julia Stewart is an extremely successful businesswoman who brought in the techniques that her father used in teaching his US history class into the world of restaurant management. Julia takes her skeptical father to several Taco Bell restaurants to show him how she has been using techniques learnt from watching him. She identifies the importance of crediting employees for their work and thereby increasing

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    Project #1 Short Case #1: Bed Bath & Beyond’s (BB&B) Plan for Growth 1. Explain how Bed Bath & Beyond practices the retailing concept. The retailing concept is comprised of customer orientation‚ coordinated effort‚ value-driven‚ and goal orientation. With a multitude of open stores the consumer becomes aware of the convenience in location‚ excellent store atmosphere‚ and an assortment of merchandise. BB&B’s customer orientation‚ customers can walk around the store without feeling pressured because

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    Case Study for Student Analysis Adrian Graham COMM/215 January 21‚ 2013 Joanne Mac Eachran Case Study for Student Analysis The case study presented focused on the issues that Carl Robins an ABC recruiter was facing with his task of hiring new trainees. Carl hired 15 new trainees in April for the Operations Supervisor‚ Monica Carrolls. Carl has scheduled to have orientation

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    Issues to determine the basic facts of the case • Run the Numbers! – use Excel and other programs • Test your assumptions! – Sensitivity Analysis Recommendation 1. Your unique solution to the Key Problem based on identifying‚ analyzing‚ and evaluating the Key Issues • There can be multiple correct solutions to the Key Problem if the underlying assumptions‚ theory‚ and the logic line are sound How To Prepare & Study Cases 1. Read the entire case straight through for a quick overall impression

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    Case Study Questions: 1. In a utilitarian and caring perspective UNOCAL was right in deciding to invest in the pipeline because with this project they employed an astounding 7‚551 Burmese citizens and continued with 587 more; these pipelines were carrying an enormous 500-600 million cubic feet of gas per day towards Thailand‚ this being done caused the economy to expand rapidly and it increased revenues. In the right and justice perspective UNOCAL was erroneous because they forced the pupils to

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    Business Project Management: Case study of a project P1 –Outline the stages of the project life cycle for a selected project London 2012 Games Construction Project London 2012 Olympic and Paralympic Games created the need for a major regeneration and constructions programme to provide the venues and infrastructure needed to stage the games. The project was extensive‚ technically and politically challenging and up against a fixed deadline of July 2012. The publicly funded body established in 2006

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    Antoine Williams Case Study 2 1.Experts say that entrepreneurs who need between $100‚000 and $3 million often face the greatest obstacles when raising capital for their businesses. Why? I think the reason it is hard for entrepreneurs to raise capitals between $100‚000 and $3million is because that is a large sum of money with only a certain amount that can be given to small businesses. There is a high demand for businesses that need capital‚ is now greater than ever. 2. How should Kevin

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    I. Case Introduction Before Chrysler merged to become DaimlerChrysler AG‚ they were presented with a takeover bid of $55 per share by MGM billionaire Kirk Kerkorian and former Chrysler chairman Lee Iacocca. Kirk Kerkorian was a stockholder in Chrysler and an experienced takeover financier who apparently found Chrysler to be a good buy. Chrysler rejected the offer‚ however‚ stating that the firm was not for sale. Further‚ many Wall Street experts felt that Kerkorian could not come

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