credit rating agency ICRA offered the coveted post of a senior associate analyst. Citibank‚ Barclays‚ ICICI‚ Axis Bank‚ HSBC and HDFC offered a gamut of marketing‚ sales and investment banking profiles. Reckitt Benckiser‚ ITC‚ Colgate Palmolive‚ Britannia‚ Cadbury along with others represented the FMCG sector. This year also witnessed a slew of telecommunication companies visiting IIFT
Premium BSE Sensex Companies based in Mumbai
while that of the 50 gm pack from Rs two to Rs 2.50. An analyst with a leading brokerage firm in Mumbai said that the move‚ not exactly related to the Budget‚ is good for the company and is expected to go down well with the consumers. Arch rival‚ Britannia Industries‚ is likely to adopt a wait-and-watch policy for some time‚ before increasing the prices of its glucose biscuit... brand‚ Tiger. Mr Kulkarni said that till now there has been no impact on sales‚ even as it is too early to observe any further
Premium Marketing Cost
Growth Strategies of Britannia: India’s Emerging Conglomerate Indian Biscuit Industry * India was the third largest producer of Biscuits. * The per capita consumption of biscuit in India was 1.8kg. * Industry was categorized as Glucose‚ Marie‚ Sweet‚ Salty‚ Cream and Milk. * Glucose and Marie constituted as the core segments in the industry. * Eastern region accounted for the largest share in biscuit market followed by North region. Reasons for declining Profit Margins
Premium Price Milk Market
Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better
Premium Marketing
Introduction: According to Don Schultz: IMC is the process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience. IMC considers all sources of brand or company contacts which a customer or prospect has with the product or service as potential delivery channels for future messages. Further‚ IMC makes use of all forms of communication which are
Premium Marketing
INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product‚ advertising‚ on the other hand‚ is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). In a general sense‚ the author plans to use advertising in order to be able to impart
Premium Sales
Bottom-up Planning IMC Planning Keys to Building Brand Equity Consumers are the life blood of the company‚ NOT sales Market relationships‚ not transactions IMC Lost Customers are Hard to Re-acquire Defensive Marketing is Cheaper than Offensive Marketing Repeat Purchasers Account for 90% of Sales Current Consumers are most important Share of Customer vs. Share of Market Lifetime Customer Value (LCV) Know that customer has choices Integrated Marketing Communications (IMC) The process of building
Premium Marketing Advertising
M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison 1 Index VI. Profiles of the Major Players – – – – – – – – – ITC HUL Nestle Dabur Godrej Consumer Colgate-Palmolive Marico GSK Consumer Britannia VII. Corporate Profile (Dinodia Capital Advisors) 2 Executive Summary (1/2) The Fast Moving Consumer Goods (FMCG) sector in India has been growing at a healthy CAGR of 11% over the last decade Riding on the back of increasing demand and
Premium Fast moving consumer goods
philanthropy or initiative based and why? Marks 3 (200 words apx) 7. Prepare a Marketing Mix for the company with 8 P’s. (use table) Marks 7 (470 words apx) 8. Write down about any present IMC campaign the company is running at present in its country of origin. (Mention what are the present IMC objectives of the campaign and what are the tools it is using
Premium Inflation United Nations Monetary policy
brand connotes to happiness‚ contentment‚ satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In 6 years Sunfeast has launched many new varieties and has it launched almost all types of biscuit categories. At that time‚ Britannia
Premium Marketing Brand