Korea. In India for a decade now‚ LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach‚ latest global technology and product innovation. One of the most formidable brands‚ LGEIL has an impressive portfolio of Consumer Electronics‚ Home Appliances‚ GSM mobile phones and IT products
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InfluencIng consumer BehavIour a guIde for sustaInaBle marketIng 500019_6000215_Biz_Comm_Book_227x227_FP.indd 1 02/03/2011 17:14 THIS IS A PRACTICAL GUIDE FOR MARKETERS CONSUMER BEHAVIOUR TO BE MORE SUSTAINABLE This guide is the result of collaboration between six major UK and global companies who have shared their consumer insight and market experience: B&Q‚ Kraft Foods‚ EDF Energy‚ Marks & Spencer‚ Unilever and Waitrose. It draws on insights from an extensive literature review
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A Study on Customer Satisfaction and Service Gap Analysis with Special Referene to the after Sales Service of Bajaj two wheelers in Jaipuria Institute of Management Noida. Introduction The two wheeler industry is one of the most vibrant industry in the Indian market. According to the figures published by SIAM‚ it holds a domestic market share of 76% (2010-2012) in the automobile sector. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments
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How does globalization impact consumers? This question has been highly debated by economists. Some believe consumers will be negatively affected by globalization with greater economic instability and multiple financial crisis’ while corporations receive record profits. Other experts are of the opinion that globalization will provide customers with more wealth‚ more goods at lower costs‚ and will end poverty. Globalization gives customers the advantage of getting the best products at the best prices
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"What has been the impact of technological change on workers in the modern era? To what extent do the benefits outweigh the costs." Productivity‚ the amount of economic value created for a given unit of input‚ such as an hour of labor‚ is a crucial indicator of growth and wealth creation (How Technology Is Destroying Jobs‚ by David Rothman in 2013). Labor productivity can grow for several reasons‚ including technological change‚ quality of the labor force and greater capital investments (or capital
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addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification of the ‘Management Decision Problem’; Hypotheses and Research Objectives were developed based on the THREE independent variables identified in the Conceptual Schema earlier. These factors will in a way affect the purchase intentions and decisions of consumers in the automotive industry. This literature review will provide
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REPORT Topic IMPACT OF QUALITY OF WORK-LIFE (QWL) ON ORGANIZATIONAL BEHAVIOR Submitted to Ma’am Mariam Pasha Submitted by Umm-e-Habiba Roll number BBC-09-17 INTRODUCTION Quality of work-life (QWL) is described as an individual’s experience related to their job. It may include broad categories and different dimensions like job satisfaction‚ satisfaction with the wages‚ hours‚ working condition and environment‚ work-life balance (balance between work and family). Today in this age of fierce competitive
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NSHM COLLEGE OF MANAGEMENT AND TECHNOLOGY‚ DURGAPUR ASSIGNMENT ON “CONSUMER BUYING MOTIVES IN TWO WHEEELERS COMPANY”. PRESENTED BY:- RAHUL MARWAH. B.B.A( H) -008 ‚ SEC-‘B’
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Thanks to the technology advancement in recent years‚ our community is now enjoying huge benefits from various innovative electrical products. Tablets such as ipads are good examples. These portable devices give us access to numerous sources of information instantly and make our lives a lot easier when compared to the old days. They allow interaction amongst people all over the world regardless their physical locations. To our experience‚ however‚ there is no free lunch. Together with all these
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Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation
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