eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very unusual for
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invest 30 million dollar in china‚ and failed to again the local competitor‚ taobao. Tao bao was created in 2003 by alibaba group. Soon after‚ taobao became the global leader of e-commerce. As china had a different culture back ground‚ ebay’s “going first going fast” strategy failed to adapt in china. Here are some taobao particularities that lead them to success in china. The platform’s design‚ every working member in taobao had a nick name extracted from the china famous Chinese kung fu novels‚ this
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Customers ’ Trust and Purchase Intention towards Taobao ’s Alipay (China online marketplace) By Wong Tak Yan‚ Isabella 08032084 & Yeung Yuen Ha‚ Rabeea 08037728 An Honours Degree Project Submitted to the School of Business in Partial Fulfilment of Graduation Requirement for the Degree program of Bachelor of Business Administration (Honours) in the academic year of 2010 to 2011. Hong Kong Baptist University April 2011 Table of Contents Acknowledgement ...............................
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Research report of Alibaba Group International business Class 2 Zhou Boyang Content 1. Foreword 3 2. Firm’s environmental 3 3. SWOT analysis 5 4. Information of Alibaba 7 5. Alibaba ‘s objectives‚ strategies and performace metrics 9 6. ethical and legal issue 10 7. Research method 10 8. Segmentation 10 9. segment analysis 10 10. Targeting positioning 11 11. Demand analysis 11 12. Differentiation 11 13. market opportunity
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| 112123033 | Date of Submission: 23rd June‚ 2013 Alibaba.com Alibaba Group is a family of Internet-based businesses which makes it easy for anyone to buy or sell online anywhere in the world. Since its inception‚ it has developed leading businesses in consumer e-commerce‚ online payment‚ business-to-business marketplaces and cloud computing‚ reaching Internet users in more than 240 countries and regions. Alibaba Group consists of 25 business units and is focused on fostering the development
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number one rival Taobao. They also injected over $100 million to build its China operation and began spreading ads on buses‚ subway platforms and anywhere else they could find (Wang‚ 2010‚ para 5). They took the same approach that they had taken in the United States‚ without taking into account the Chinese’s culture. Jack Ma‚ founder of Alibaba‚ was not ready to start losing customers to eBay. Ma who understood the Chinese culture‚ and their way of thinking launched Taobao. Taobao‚ which means
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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have founder Peirre Omidyar to thank. He wrote the computer code for an online auction house‚ originally called Auction Web one lazy summer day in Silicon Valley in 1995. Hoping that it might be a useful tool for computer buffs to exchange parts he launched the auction house it on
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countries and regions. The China marketplace (www.1688.com) is developed for domestic business-to-business trade in China. It also has a Japanese marketplace (www.alibaba.co.jp)‚ which is focused on facilitating trade to and from Japan through an associated company. In addition‚ Alibaba.com offers a transaction-based wholesale platform‚ AliExpress (www.aliexpress.com)‚ which serves smaller buyers seeking fast shipment of small quantities of goods. Launched in April 2010‚ AliExpress provides an escrow service
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ANALYSIS OF BUSINESS CHALLENGES 6 2.1: Taobao current status 6 2.1.1: Taobao infra structure 6 2.1.2: Profit model 9 2.2: Taobao business challenge 10 2.2.1: Competitor challenge 10 2.2.2: Internal challenge 11 2.3: Business challenge analyzing 13 2.3.1: Organization Analyzing 13 2.3.2: Management analyzing 17 2.3.3: Technology analyzing 18 2.4: Summarize information systems requirements 20 2.5: Summarize solution 20 3: CROWDSOURCING IN Taobao 21 3.1: Importance of Crowdsourcing
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