“telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be understood not in the old sense of making a sale—“telling
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to maintain a level of quality. Especially for the businesses engaged in export business has to sustain a high level of quality to ensure better business globally. Generally quality control standards for export are set strictly‚ as this business is also holds the prestige of the country‚ whose company is doing the export. Export houses earn foreign exchange for the country‚ so it becomes mandatory to have good quality control of their products. In the garment industry quality control is practiced right
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this; it is simply to provide your tutor with a brief outline.) Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. |Organisation type |Name of organisation
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Managing Cost of Quality: Insight into Industry Practice Andrea Schiffauerova *‚ Vince Thomson ** * École Polytechnique de Montréal‚ Department of Mathematics and Industrial Engineering‚ Montreal ** Department of Mechanical Engineering‚ McGill University‚ Montreal‚ Canada Article Reference: Schiffauerova‚ A. and Thomson‚ V.‚ “Managing cost of quality: Insight into industry practice”‚ The TQM Magazine‚ 2006 Abstract This paper reports on the study of the quality costing practices at four large
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Total quality is an approach of doing business’s that attempts to maximize the competitiveness of doing business by continual improvement of its products ‚ services people processes and environment.Tq is achieved by strategic planning‚ long term commitment‚continual improvement‚education and training‚ unity of purpose‚ fact based decision making process and customer focus. It includes activities that include everyone in the company manager and workers jointly working to improve quality in the
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INTRODUCTION Customers are becoming ever more demanding‚ and in most markets they have more options to choose from than ever before. . A customer is a person who becomes accustomed to buying from you. Without a strong track record of contact and repeat purchase‚ this person is NOT your customer; he is a buyer. A true customer is grown over time. The satisfaction a customer gets from the consumption of an organization’s product or service pre-empts his or her subsequent decisions on the same products
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STUDY ON CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no
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A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management)‚ CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute
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What is a customer service culture? If you look at companies lauded for their superior customer service‚ you almost always find that those companies create a culture that supports excellence in customer service. It ’s not that they simply train their employees in customer service skills. What they do is ensure that customer service is interwoven into everything the company does. Customer service excellence simply becomes the way things are done around here. In fact‚ the way things are done around
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to look after their customers well‚ ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore‚ it is very important to understand who our customers are‚ their expectations of the service they experience and how that effects future choices and decisions
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