Course: Marketing Management MBA 752 Case: The Fashion Channel The Fashion Channel should choose scenario 3 as the strategy of market segmentation with the goal of increasing its industry standing. They should do this for the following reasons: 1) to make maximal profit in expected advertising revenues and return on investment‚ 2) to capture significant piece of market share in the chosen target market‚ and 3) to increase their Cost Per Thousand Impressions (CPM) on advertising revenue.
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Fashion What is fashion?The word fashion generally relates to clothing! What is fashion? Fashion is a part of all our lives no matter where you are from! Fashion Is "YOU" and fashion is "me". I think we all can agree that clothing is an essential part of our lives Right? Fashion plays a very important part of your life. Fashion is not just for the rich and the famous! fashion can describe a person in many ways. your gender‚ your religion and culture you are from It allows other to judge
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THE PASSION FOR FASHION ESSAY HASHIQUE.K.M THE PASSION FOR FASHION F ashion is a term to denote a popular style of clothes‚ hair‚ manner‚ habits‚ etc. at a particular time or place. Living at a time when it is widely believed that clothes define a man’s status‚ the trend for fashion is great among young people all over the world. Fashion has spread in all the spheres of our life. Fashion designing‚ fashion parades and shows exhibit the latest dresses designed to fit in every occasion
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Fashion statement "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style‚ wearing high-end‚ low-end‚ classic labels‚ and up-and-coming designers all together." — Alexander McQueen Like the quote from Alexander McQueen‚ this new era‚ the 21 th century‚ there are no rules within fashion. Basically it’s very hard describing a certain style that identifies the fashion within this era. Instead of having the designers and the fashion brands deciding what
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FMP – Fashion Film – Rules and Regulations As fashion film is a new addition to the fashion instalment‚ there aren’t any specific rules and regulations that the filmmakers have to follow because fashion is all about expressing opinions‚ feelings etc. However there are a few ethics that they should be aware of‚ with any film such as violence‚ drug abuse‚ discrimination etc. The filmmakers need to be aware of these ethics because the last thing you want the film to do is offend anyone because
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Q1) How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the
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FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the
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versus own branded fashion goods. It draws on examples from retailers‚ trade press and academic sources. Fashion retailers are an important sector of the fashion industry‚ and are the link between fashion products and consumers. These retailers have power over the industry and are able to set trends. Over the past few years‚ retail own-labels have been leading the fashion industry. This has increased the power and important of the fashion buyer’s role. An understanding of the fashion environment –
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A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season‚ particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week‚ which are both semiannual events. Types of fashion The garments produced by clothing manufacturers fall into three main categories‚ although these
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Fashion designs come in and out of ‘style’‚ which is known as the cycle of fashion. Trends always come in and out of style‚ but the consumers keep up with trends due to the feeling of needing the newest trend. Fashion is fuelled by conversion. Designers continually persuade the public that their new ideas are everything that a stylish wardrobe requires. In upcoming seasons‚ the same designers convince everyone to give up their now outdated designs and embrace the trends of the latest collections
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