"Innocent smoothies marketing mix" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Marketing Principles Innocent Smoothies: STP Segmentation‚ Targeting‚ Positioning Positioning According to Kotler and Keller (2006)‚ placing the product in a position where it is in demand‚ attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market‚ being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun‚ lighthearted word choice of

    Premium Marketing Health Nutrition

    • 624 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Innocent Smoothies

    • 1586 Words
    • 5 Pages

    Branding in Action: Innocent Smoothies and Children In Need This company was founded in 1998. They started with smoothies and from there expanded into food‚ juice and children’s smoothies. They concentrated on a health focus of their products contained 2 of your 5 a day. Innocent have about 78% market share. Innocent smoothies use an angel with a halo with no mouth as their logo; they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they

    Premium Marketing Brand Marketing mix

    • 1586 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Innocent Smoothies

    • 3658 Words
    • 15 Pages

    Introduction to Marketing Assignment: Innocent Smoothies Contents page Introduction/Background... Page 3 External (MACRO) Environment... Page 4‚ 5‚ 6 Segmentation‚ Targeting and Positioning... Page 7‚ 8 The Marketing Mix... Page 9‚ 10 Appendices Appendix A.. Page 11‚ 12 Appendix B... Page 13‚ 14 Bibliography ... Page15‚ 16 Introduction/Background Innocent Drinks is a UK based company founded in 1999 whose primary business

    Premium Marketing

    • 3658 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    Innocent Smoothies

    • 1256 Words
    • 6 Pages

    Innocent drink case study analysis: Innocent drinks are a unique business selling 100% natural fruit smoothies. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. Firstly‚ and most importantly‚ their unique selling point which is using just fresh fruit in their drinks. This is a major strength to the company as they fit in today’s trend of a healthy eating lifestyle. "They contain even more antioxidants than the average five a day" (Adams 2007)

    Premium Marketing

    • 1256 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Innocent Smoothies

    • 1050 Words
    • 5 Pages

    i. Executive Summary This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand. The research draws attention to .... the report evaluates and concludes.... it is recommended that .... ii. Introduction Innocent Ltd. is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies. The company has appeared in the Sunday Times for four consecutive years in the ‘Fast Track 100’‚ a list of the fastest growing privates

    Premium Brand Environment Strategic management

    • 1050 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Innocent Smoothies

    • 797 Words
    • 3 Pages

    Innocent Smoothies: Brand Recognition Brand Recognition: The extent to which the general public (or an organization’s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name‚ but rather through visual signifiers like logos‚ slogans and colours. Named Innocent because of the pureness of the product. Innocent’s strategy to market itself as the best smoothie brand is essentially

    Premium Brand Logo Trademark

    • 797 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing proposal for Innocent smoothies Introduction In this assignment I will be analysing what Innocent products the public buys and what new product will sell in the current market today. I will be finding this out by looking at the research I have did in the previous task. Choosing the new product will depend on the target audience‚ economy in the world and the price. This is then followed by the cost and completion of the product. The aim is to release a new

    Premium Innocent Drinks Marketing Packaging and labeling

    • 3394 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Innocent Smoothies Marketing Contents Page Page 2 • Introduction • Chapter 1 Perceptual Map Page 3 • 1.1 Axes of Perceptual Map • 1.2 The Marketplace Page 4 • Chapter 2 The Marketing Mix • 2.1 Product Page 5 • 2.2 Price • 2.3 Promotion • 2.4 Place • Page 6 • Chapter 3 Segmentation • 3.1 Demographic Segmentation Page 7 • 3.2 Geodemographic Segmentation Page 8 • 3.3 Product Diversification • 3.3.1 Families • 3.3.2 Young Children • Conclusion

    Premium

    • 2135 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Identity 5 Corporate Image and Reputation of Innocent 6 Innocents Corporate Brand 8 Analysis of Innocents stakeholders 9 Issue management 11 Scanning the environment 12 Stakeholders and issue management 14 Evaluation of the issue 15 Innocent: Selling out of core values? 16 Turn disadvantages to positive opportunities 18 Conclusion 19 Bibliography 20 Books & Articles 20 Online references 21 Appendix 22 The Corporate Identity Mix (Figure 1.) 22 AC2ID (Figure 2.) 22 AC3ID

    Premium

    • 7373 Words
    • 30 Pages
    Powerful Essays
  • Better Essays

    Innocent marketing plan

    • 12835 Words
    • 52 Pages

    over the country. This water provides healthy drinks‚ with a low amount of sugar. Its prices are relatively high compared to the competitors’ prices if it uses the same price as in the UK. To be successful‚ This water has to Implement excessive marketing to get their name known. This Water’s two main objectives. Strategic objective is to obtain 10% of Dutch soft drinks market share in the coming two years. Operational objective is to Identify the size of the taget market for “This water” in the

    Premium Marketing

    • 12835 Words
    • 52 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50