P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral
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markets around the globe after its production capacity had subverted the domestic demand for products. Besides location diversification‚ it also diversified its product base. We are going to discuss how the MNE entered the South Asia Pacific region on the basis of its consumer goods by taking into consideration the Porter’s Diamond of National Competitive Advantage. We will understand how the 4 attributes have favored or impeded the entry of P&G in the nations Japan‚ India and China. Theory Per
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Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming quarter for the world’s largest maker of household and personal-care products‚ and confessed to deep-seated problems at his firm both in innovation and the broader execution of its strategy. The same day‚ at the Rio+20 Summit in Brazil‚ Paul Polman‚ a former colleague of Mr McDonald’s at P&G and now boss
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study is to examine several issues when dealing with intangible assets. By means secondary research‚ relevant evidence from many sources was selected‚ evaluated and organized into three main points‚ which are research and development cost‚ brand valuation and the risk of intangible asset in financial statement in relation with market and book value. The evidence includes statistical data and expert opinion. The research results that intangible assets give a significant impact to the company if they
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demographic‚ and natural environment forces; political‚ governmental‚ and legal forces; technological forces; as well as competitive forces. From this article‚ there are some external opportunities that can be pointed. One of the opportunities is P&G desires to accelerate its growth in developing markets‚ such as Brazil and India. This activity will create job opportunities and at the same time‚ it also helps to reduce unemployment rate at the countries involved. Every percentage point less in
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view on Strategy We spoke to Lafley a few months ago after the release of his book‚ "Playing To Win‚" about why some executives and companies fail at strategy. He argues that business fail when they don’t make difficult choices about where and how they can win particular markets and put the full weight of the business behind them. P&G’s current restructuring and cost cutting program is not going quick enough for investors. During his time at P&G‚ Lafley cut more jobs than any previous
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Chapter 11 Intangibles Intangibles Contents Contents • 1. Introduction to intangibles • 2. Identifiable intangible assets • 3. Measurement of intangible assets subsequently to initial recognition • 4. Disposal/ retirement of intangible assets 2 Contents Contents • 5. Unidentifiable intangible assets － goodwill • 6. Disclosure of intangible assets • 7. Other non-current assets 3 1. 1. Introduction Introduction to to intangibles intangibles • Intangible assets‚ which generally result form legal
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revenue from emerging economies. P&G‚ on the other hand‚ only generates 40% of its revenue abroad‚ despite being the world’s largest household product maker. P&G is famous for having a rich portfolio of well-recognized brands in the personal care‚ beauty‚ grooming‚ health and fabric segments. As Morningstar notes‚ some of its brands are essential for retailers to bring more traffic to their stores and therefore enjoy privileged product positioning. More than 20 of P&G’s brands generate $1 billion
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TERM PAPER REPORT ON Comparative analysis of Supply chain process followed by HUL and P&G in India with main focus on “Distribution Channels” SUBMITTED BY: Nishant Kumar Gupta & Gaurav Kumar AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH PLAN OF ACTION 1. Introduction - Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late Jun2007 as HUL)‚ is India’s largest Fast Moving Consumer Goods company
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cultural norms‚ consumer preferences‚ and business structures versus the United States‚ Japan is definitively a market that P&G should continue to do business in. With a population that is more than half the size of P&G’s largest market (U.S.A) and a per capita income higher than other major markets for P&G (such as West Germany)‚ Japan is simply a market that P&G cannot exit if it hopes to continue to grow internationally. In fact‚ Japan is the second largest market for consumer-packaged
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