title | BTEC LEVEL 4 EDSML | Unit 4 Marketing Principles | | | Assignment title | MARKETING PRINCIPLES | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | Explain the various elements of the marketing process | | 1.1 | | 3-4 | 1 | Evaluate
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Analysis Executive Summary Mission Objectives Competitor Analysis Market Analysis SWOT Market Plan Financials Objectives: This year: Build customer relationships At least 2 – 3 repeats a week To obtain 500 a month in revenue – increase to 1000 a month in the summer peak months Increase brand recognition by improving ease of contact and communication Booths @ local markets Next Year: Contact more schools‚ wedding planners etc. Partnerships Team up with
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Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG2048 Module Title Marketing Communications Module leader Maged Ali Student ID number 1217919 Student name Christian Henawi Degree Programme (e.g. Business and Management (General)) General Business and Management I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person’s thoughts‚ writings‚ inventions‚ as one’s own. It includes the incorporation
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COMPANY ANALYSIS Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures‚ Inc. (BAVI)‚ a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption‚ and is the largest roasted chicken retail business in the country. Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns‚ enabling access to a larger part of the population. The product mix is often adjusted
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phone company. First introduced in 1996‚ until now Nokia is one of the popular brands in Vietnam. Understanding customer needs and want is a key for success of Nokia. Nokia has many line products that can be listed out as E series‚ N series‚ 1200‚ Lumia… Nowadays‚ digital technology and smart phone seem to be more popular. Nokia Vietnam has a wide range of products and it is necessary to identify which areas that could be improved. Thus‚ Nokia’s trend is smart phone which be integrated many applications
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Strategy Map and Marketing Plan Student’s Name Institution Introduction Healthcare has a complex operational environment. It has many different outputs and inputs that perform independently of one another. Preventive services of diabetes such as nutrition education is relatively cheap‚ scarce and under-compensated. The scarcity of these services leads to more expensive services such as amputations and treatment of diabetic shocks (Sweeney & Griffiths‚ 2002). Consumers also do not understand the
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Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include Macintosh computers‚ the iPod‚ the iPhone and iPad. As of January 2012 the company operates 284 retail stores in ten countries‚ and an online stre where hardware and software products are sold. Products- are goods or services that can be offered in an exchange for the purpose of satisfying a need or want
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Ipad Marketing Plan Table of Contents I. Executive Summary II. Company Description/History III. Strategic Focus and Plan IV. SWOT V. Product Market Focus VI. Marketing Program VII. Financial Data and Projections VIII. Implementation Plan IX. Evaluation and Control Executive Summary The iPad is a strategic play by Apple to dominate the online publishing and distribution ecosystem from its own device-centric platform. It contains two significant innovations: * First‚ as you
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