importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers‚ retain existing ones and maximize their lifetime value. At this point‚ close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers‚The role of Customer Relationship Management in banking sector is very important and the need for Customer Relationship Management to increase customer value by using
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1.1 Origin of the StudyPage The report entitled “Corporate Social Responsibility in The Banking Sector of Bangladesh” has been prepared as a partial fulfillment of MBA program‚ of Dhaka University.After completing my Masters of Business Administration (MBA) as a student of Dhaka University‚ I wanted to submit this project paper. 1.2 Significance of the Study The ‘social contract’ between the corporation and the community is of critical importance. The motivations for these contracts are
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Customer Satisfaction in the Banking Industry Case Study – Barclays Bank of Kenya Ltd. Customer satisfaction is a major issue in almost all sectors. This can basically determine the success and profitability of a company as a satisfied customer would most likely to ‘spread the good word’ or would have be happy to do business again with the firm. It is an important theoretical and practical issue for market researchers and consumer researchers (Meuter et al‚ 2000). With positive results in most research
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SERVICE SECTOR MARKETING [pic] [pic] [pic][pic] [pic] A PROJECT ON BANKING SECTOR CONTENTS ✓ AN INTRODUCTION TO BANKING SECTOR IN INDIA ✓ PEST ANALYSIS ✓ 7P’s OF BANKING SECTOR ✓ BLUEPRINTING ✓ 4I’s OF BANKING ✓ RATER ANALYSIS FOR INDIAN OVERSEAS BANK ✓ MARKET SEGMENTATION ✓ COMPLAINT HANDLING–HDFC BANK ✓ CASE STUDY-I ➢ RATER ➢ SERVICE RECOVERY ➢ FISH BONE ✓ CASE STUDY-II (ICICI BANK)
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Customer Relationship Management Report Ritz Carlton Table of Contents Title Page Introduction ----------------------------------------------------------------------------- 3 Literature Review----------------------------------------------------------------------- 3 Methodology------------------------------------------------------------------------------ 4 Critical Analysis------
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CUSTOMER DELIGHT IN BANKING SECTOR Introduction: Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks have undergone far-reaching changes in terms of its operations and functions it performs. The foundation of the banking sector is its customers. Customer delight
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developed‚ the level of the customer information increased. Also‚ consumers want to satisfy not only their needs‚ but wants. Therefore‚ in the past‚ companies advertised themselves to unknown many people. However‚ nowadays‚ companies segment customers and target on specific segmentation which they want to attract. For this‚ companies started to sensitively analysed customers response‚ and maintain long-term relationship with them. This is called CRM (Customer Relationship Management). 1.2 The Definition
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CUSTOMER SERVICES IN RASTRIYA BANIJYA BANK LIMITED Submitted by Arun Dhungel Exam Roll No. : 5628-08 Registration No.: An Internship Report Submitted to Nepal Commerce Campus Faculty of Management Tribhuvan University In partial fulfillment of the requirements for the degree of Bachelors of Business Administration (BBA) New Baneshwor‚ Kathmandu September
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COM5407 Financial Communication & Promotion Individual Assignment As the product manager‚ I propose to employ the data mining techniques‚ as an important implementation of our Customer Relationship Management (CRM) strategy‚ to better understand the clients of our third party products and increase our profitability. Our bank has various sorts of third party products ranging from mutual funds‚ insurance products to bonds. Commission is earned on selling other companies ’ products. Although
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Project Report ON Risk Management in Banking Sector Summer Training Project Report Submitted for Partial Fulfillment for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION (MBA) UNDER THE SUPERVISION OF Prof. S.P Jain SUBMITTED BY Varun Sharma 0871913907 GITARATTAN INTERNATIONAL BUSINESS SCHOOL (Affiliated to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY) ROHINI‚ NEW DELHI – 110085 (2007-09) ACKNOWLEDGEMENT I express my heartiest gratitude to Mrs. ANITA KHANNA (CUSTOMER RELATIONSHIP
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